Tag: <span>festive marketing</span>
The Face Shop flips festive beauty order with skincare first
The Face Shop's Diwali campaign reframes skincare as the first step of festive prep, not an afterthought, turning routine into ritual.
Dabur Real’s Diwali ad puts friendship before the product
Dabur Real’s Diwali film leads with a child’s act of friendship rather than the pack, a lesson in emotional branding and festive…
The psychology behind Haldiram’s festive giving campaign
Haldiram’s new festive campaign runs on a small behavioural truth: giving feels good. Here’s the psychology behind its under-25-second films.
Karwa Chauth home beauty demand doubles; UC grows 30%
Ahead of Karwa Chauth, Yes Madam expects 2X bookings and Urban Company reports 30% transaction growth. Here's what the rush reveals about…
Candyman turns Halloween fear into a desi bonding ritual
Afaqs reports on Candyman's Halloween film that turns darr into togetherness. Local horror codes and quick-commerce extensions make it a ritual.
60% of Gen Z spend more this festive season, on their own terms
A new consumer report shows Gen Z is spending more this festive season, but self-gifting, wellness and fragmented discovery are rewriting the…
Snapchat’s Inner Circle Shows Gen Z Buys on Peer Trust
Snapchat's Inner Circle campaign teams up with Myntra, Instamart and Nykaa to show how close-friend chats turn festive Gen Z inspiration into…
Miraggio’s Off The Clock sells the festive mindset
Miraggio’s Off The Clock campaign targets the pre-holiday mental checkout, using LinkedIn sign-offs and a film to sell a mindset, not a…
D2C brands chase 30% festive growth as baskets shrink
D2C brands target 30% festive growth even as acquisition costs climb 15-20%, orders rise faster than order value, and shoppers buy fewer…
Black Dog Taps Manish Malhotra for Festive Whisky Pack
A limited-edition designer pack turns whisky into festive gifting. Here's the co-branding logic behind Black Dog's Manish Malhotra collaboration.
Airbnb festive searches rise 40% as Gen Z leads the shift
Airbnb's festive domestic searches grew nearly 40% year on year, led by Gen Z and families seeking culture, meaning and non-urban getaways.
Maybelline’s 5 Mithai Shades Are a Festive Branding Lesson
Maybelline turned five mithai into lipstick shades. Here's why familiar food names work harder than abstract ones for festive India.