Tag: <span>festive marketing</span>
AJIO’s Ghar Wapsi: the psychology of an astronaut-led Diwali ad
AJIO's Ghar Wapsi turns a space station into a festive deal engine. Inside the psychology of homecoming, progress and variable rewards.
How Nearly 1,000 Creators Drove 440M Views for Flipkart, POCO
Flipkart and POCO swapped banner-led Diwali ads for nearly 1,000 niche creators, building viral reach plus retail and tech trust to cross…
Hershey’s Kisses turns Diwali interruptions into a brand moment
Hershey's Kisses adapts 'Giving Kisses Is Hard' to Diwali, turning a couple's interrupted moment into a case study in culturally flexible branding.
Frnd’s Ghar Jaisi Diwali ad targets festive loneliness
Frnd's Ghar Jaisi Diwali film follows four Indians celebrating away from home and uses regional audio rooms to counter festive loneliness.
IGP’s Sabki Diwali Meethi brings security staff into gifting
Inside IGP's Sabki Diwali Meethi: a checkout add-on that lets customers send sweets to security staff, and why the gratitude play works.
Premium appliances grow 11% as festive-first buying fades
Why Indian appliance buyers are ditching festival-first shopping for an always-on upgrade cycle—and how brands can stay relevant all year.
Asian Paints turns Diwali prep into the celebration
Asian Paints' 2026 Diwali film turns cleaning and painting into the first act of celebration—and the brand into part of the ritual.
India Circus’ 300-400% Festive Surge, Bigg Boss to Gifting
How Godrej India Circus turned a recognisable Indian contemporary design and gifting culture into a 300-400% festive sales spike.
Luminous Uses a Child’s Curiosity to Sell Solar This Diwali
Luminous's Diwali film uses a child's curiosity and a power cut to reframe solar energy. What works, what misses, and the psychology…
Spotify’s Gullak Diwali ad turns chores into family fun
Spotify India's Diwali films with the Gullak cast use household chores and Bollywood classics to make music part of festive prep.
The Face Shop Glow Before You Go: Skin First, Makeup Later
The Face Shop's festive campaign reframes Korean skincare as the first step in Indian celebrations—before makeup, outfit and occasion.
Karwa Chauth D2C Sales Rise 64% as Demand Spreads Beyond North
GoKwik network data shows Karwa Chauth D2C sales up 64% in six days, with festival-labelled demand spreading beyond the North and buyers…