Tag: <span>festive marketing</span>
Festive gold volumes fell 25% as buyers went compact
A study across four metros shows how Indian consumers kept Dussehra rituals alive while shrinking gold purchases amid record prices.
14 WhatsApp groups now outweigh TRP in festive India
With the average Indian in 14 WhatsApp groups, festive shoppers trust group recommendations over TV ratings. Here's how WRP changes brand strategy.
Miraggio markets the pre-festive mental checkout
The bag brand's LinkedIn-first 'Off The Clock' campaign borrows the Out of Office cue to market the moment people mentally leave work.
Diwali 2026: Trust Is the Real UX Problem
Diwali 2026's shorter rush brings millions of first-time shoppers online. Brands that convert place trust cues where doubt actually appears.
Inside the 11-Minute KFC-Hoichoi Durga Pujo Comedy
A short Bengali festive comedy shows how KFC used its limited-edition menu as the plot, not a prop, to earn cultural relevance.
Festive marketing’s ROI test: 40% creator-led sales at Theater
Festive marketing is moving from reach to measurable sales, as brands lean on creators, WhatsApp and quick commerce to close the attention-to-purchase…
Maaza’s First Micro-Drama Makes the Drink the Meet-Cute
Inside Don't Go Na, Maaza's seven-episode digital micro-drama that turns a mango drink into the quiet catalyst connecting two strangers at a…
Britannia Cakes turns six Bengal rituals into festive branding
Britannia Cakes puts six Bengal festive rituals on limited-edition packs, then extends them into a film, metro wrap, AR avatars and memory…
India’s Festive Economy Hits ₹1.24 Lakh Crore, Four-Month Window
India's festive season has grown into a ₹1.24 lakh crore, four-month cultural window. Here's why brands are moving from Diwali campaigns to…
Only 12.2% Plan Festive Buys. Brands Can Win Late
A 1,000+ consumer survey finds 91.6% will spend the same or more, yet only 12.2% plan ahead. Here is how brands can…
boAt turns festive judgement into a tech upgrade pitch
boAt's Diwali films use Ravi Kishan's comic timing and a 'Festive Mismatch' to reframe everyday tech as the upgrade guests will actually…
Myntra readies 8 million styles as scroll replaces search
Myntra removes the follower floor for creator commerce, betting that scroll discovery is now replacing search-led shopping. Here's what marketers can learn.