Tag: <span>celebrity endorsement</span>
Men of Platinum Bets Success Is Forged Through Character
Rohit Sharma and Anirudh Ravichander front a four-film campaign that links platinum's endurance to character, as the brand pushes beyond status.
Why Kajaria put Ranveer Singh on tile adhesive duty
Gresbond by Kajaria names Ranveer Singh as ambassador to make tile fixing a visible choice. Here is the brand strategy behind the…
Fujifilm India Names Rashmika Mandanna Its Imaging Ambassador
Fujifilm India named Rashmika Mandanna the face of its imaging business. Here's the psychology behind the youth-focused pairing and why it can…
BMW’s Rs 1.95 Crore 7 Series Gets a Bollywood Brand Voice
BMW India names Ranveer Singh Brand Voice for the new 7 Series, starting at Rs 1.95 crore, as it courts younger self-made…
How an Eight-Decade-Old Soap Brand Is Wooing Gen Z
Chandrika's new Keerthy Suresh ad uses a Kerala wedding to modernise an eight-decade Ayurvedic soap for younger skincare buyers.
Meta Banks on Ranveer Singh to Make Smart Glasses Mainstream
Meta appoints Ranveer Singh as first India ambassador for Ray-Ban and Ray-Ban Meta. The brand play: sell identity first, specs later.
Why Ray-Ban Chose Ranveer Singh for Its First India Push
The eyewear giant names its first India ambassador, using Ranveer Singh’s expressive persona to make AI glasses feel like self-expression rather than…
Ajio’s festive brand face is an identity play
Ajio named Ahaan Panday as its 2026 festive campaign face. The move shows celebrity endorsements work best when a face carries identity,…
Freedom’s Rahul Dravid Ad Makes Cholesterol a Family Choice
Freedom Healthy Cooking Oils targets adult children with Rahul Dravid, reframing an oil switch as a way to protect parents' hearts.
JACK&JONES Denim Mode: How Vedang Raina Sells a State of Mind
The AW26 campaign frames denim around parties and travel. Here's how JACK&JONES uses celebrity, context and the & to sell more than…
Shaya Signs Shreya Ghoshal to Make Silver an Everyday Story
The CaratLane silver label picks a singer, not a film star, to reposition the metal from heirloom to everyday self-expression.
Madhuri Dixit Is the New Face of Madhusudan Frozen
Madhusudan Frozen has signed Madhuri Dixit for two years. Here's why a familiar face matters when a dairy brand extends into frozen…