Tag: <span>celebrity endorsement</span>
Pride of Cows uses Athiya Shetty to sell slowness, not celebrity
Pride of Cows' new campaign with Athiya Shetty reframes celebrity as an invitation, not an endorsement, for single-origin dairy's wellness story.
Pride of Cows uses Athiya Shetty to sell calm, not endorsements
Pride of Cows casts Athiya Shetty as an invitation to calm, not a product endorser. Here's the brand psychology behind the slower,…
Why Indian Ads Are Stacking Celebrity Casts
Why Indian brands are swapping solo celebrities for ensemble casts—and how Rungta Steel, Flipkart and Myntra keep the crowd from becoming the…
What BMW’s Ranveer Singh bet says about brand voice
BMW India has named Ranveer Singh as Brand Voice for the new 7 Series. Here's why the pairing is a lesson in…