Tag: <span>celebrity endorsement</span>
Why Mantra Group’s film leans on a 2007 parallel
Mantra Group's new film pairs Ranbir Kapoor with founder Rohit Gupta over a shared 2007 start. Here's the psychology that makes that…
After Six Decades, Taj Mahal Tea Bets on A.R. Rahman
HUL's Brooke Bond Taj Mahal Tea signs A.R. Rahman and launches 'Awaken Your Masterpiece'. Here's why the campaign is about borrowed meaning,…
AR Rahman Takes Taj Mahal Tea’s Wah Taj Legacy Forward
Taj Mahal Tea taps A.R. Rahman to carry the Wah Taj legacy after Zakir Hussain. Here's what the new platform says about…
Licious turns Varun Dhawan into a trust signal for Sizzl
Licious uses Varun Dhawan and ASMR food sounds to make its heat-and-eat range feel like a craving. The psychology behind the Sizzl’ing…
Ajay Devgn fights FDA over Vimal Elaichi ad
Ajay Devgn's High Court challenge to an FDA notice over Vimal Elaichi ads puts surrogate promotion and celebrity accountability under the spotlight.
Helios Luxe signs John Abraham to sell watch stories
Helios Luxe signs John Abraham to narrate a phased campaign on luxury watch craftsmanship. Here is why storytelling earns the premium.
Comet bets on Saif Ali Khan’s quiet appeal for Aeres
Comet signs Saif Ali Khan for Aeres, betting that his quiet, cross-generational appeal will sell understated sneakers better than loud celebrity energy.
Kenstar Couple Banter Sells Heaters with a 7-Year Promise
Kenstar casts Rajkummar Rao and Patralekha to sell water heaters on two promises: speed now, up to seven years of warranty later.
Fossil puts royal heritage behind its premium push
Fossil names Jaipur's Sawai Padmanabh Singh as global ambassador for its Signature Collection, using heritage to push premium watches.
Country Delight puts 140 quality checks behind Rishab Shetty
Country Delight's Rishab Shetty campaign turns 140-plus daily quality checks and 4°C cold-chain details into a trust-driven brand story.
Robert Downey Jr. is SPECS’ new CCEO after a 40-second demo
Robert Downey Jr. joins SPECS as honorary CCEO, and the launch film shows why a 40-second product trial is the brand's smartest…
Trimacare’s 6-Film Push Sells Pregnancy Nutrition by Stage
Trimacare signs Yami Gautam for a six-film campaign that reframes pregnancy nutrition from single pills to trimester-specific combinations.