Tag: <span>brand equity</span>
MRF’s 87.7 Brand Strength Is Built on Racing, Cricket and Muscle
MRF's 87.7 Brand Strength Index is a trust score. Inside the layers—mascot, cricket, motorsport—that make invisible quality feel real.
Why a 4.3 Rating Hides Two Different Brands
A 4.3 rating can hide two very different brands. Reviews are customer-produced equity you can't edit—the distribution carries the real signal.
Ambuja at 109 MTPA: Strength, Sustainability and Brand
Ambuja Cement is half UltraTech's scale, so it is betting on inherited strength, third-party sustainability proof and premium mix. Here is the…
The $81B media deal that hides its brand on purpose
Why Paramount Skydance put 'A Skydance Corporation' under the WB shield instead of making Skydance the brand—and what that teaches about brand…
20,000 Sq Ft Flagships Turn Stores Into Brand Worlds
Indian designer fashion is betting on immersive flagships. Inside the architecture, psychology and pricing power behind the new brand worlds.
What a Rs 10 Ice Cream Means for Premium Brands
Reliance's Bombay Creamery starts at Rs 10 and calls itself premium. Here's why India's ice cream brands now need more than price…
The good-enough-go culture is hurting premium brands
Brand marketers at Digiday's AI summit say automation is normalising sloppy creative. Inside the fight to protect premium brand standards.
What Paramount-WBD Rebrand Churn Teaches Brands
Frequent logo overhauls at Paramount and Warner Bros. Discovery reveal how brand identity becomes shorthand for strategic instability.
20 Years Of Brand Ideas: What Still Holds True
Branding Strategy Insider marks 20 years of brand thinking. Here's what its anniversary essay reveals about positioning, clarity and brand value in…
Why B2B Buyers Are Just As Emotional As Shoppers
An auto industry brand chief argues component makers should borrow FMCG's loyalty playbook. The psychology behind why procurement decisions are pre-decided.