Tag: <span>behavioural economics</span>
US consumer sentiment hits 45.2, worst since 2011
US consumer sentiment fell to 45.2 in October, the lowest since 2011. Here's why the shift matters for brand and pricing strategy.
Why 77.4% of agents advertised below final sale
New 2026 research shows asking prices anchor buyers and agents alike: more bidders often submit lower opening offers, and traffic is not…
The generosity boom is really reputation marketing
Anthropic pledges 5% of its value to a public fund, Musk promises SpaceX shares for kids, and Washington mails $500 checks—but the…
Jio Story: The Quiet Shift from Rationing to Reflex
In 2016, data was rationed. Today, it is an always-on reflex. Read the everyday psychology of Jio's shift from meter to background.
Why a $90 Hoodie Makes a $45 T-Shirt Sell
A $90 hoodie makes a $45 T-shirt feel like the sensible buy. Here's how artists can use price anchoring in merch and…
Why 5-8% price hikes won’t cool festive appliance demand
Appliance prices are up 5-8% ahead of the festive season, yet brands still expect double-digit growth. Premiumisation, EMI and replacement demand explain…
Carnival’s $7.6B deposits show uncertainty sells cabins
Carnival is already half booked for 2027 and holding $7.6B in deposits. The driver isn't discounts—it's how anxiety reshapes buying behaviour.
Apple’s 75.4% Services Margin Is the Real Pricing Story
Apple's pricing power isn't about cheap iPhones. A 75.4% Services margin reveals how anchoring, tiers, EMI and trade-ins make premium feel justified.
The Psychology That Makes Every Price End in 9
Left-digit bias and charm pricing explain why £3.99 outsells £4.00. Research shows when 9 works, and when a precise price wins trust.
US Shoppers Spend More but Feel Worse: A Mood Paradox
US consumer sentiment is falling while spending keeps rising. Goldman Sachs points to trust, headlines and institutions—not just income. What it means…
Amazon India Hits 20 Lakh Sellers: A Friction Lesson
Amazon India crossed 20 lakh sellers ahead of the festive season. Here's how lower fees, AI tools and timely recommendations are changing…
What France’s Anxious Shoppers Reveal About Consumer Psychology
French shoppers are splitting steaks, skipping wine and watching prices. Here's what that anxiety reveals about consumer psychology.