Year: <span>2026</span>
Miraggio markets the pre-festive mental checkout
The bag brand's LinkedIn-first 'Off The Clock' campaign borrows the Out of Office cue to market the moment people mentally leave work.
Jio Story: 524M+ Customers, Three Quiet Utilities
Three ordinary moments—UPI at a chai stall, a video-call study group, maps on a family trip—show how utility becomes a daily habit.
Kids’ TV Hits a 50-50 Split and Breaks a Remote Bias
Warner Bros. Discovery's kids' chief traces the missing girl characters to a remote-control bias — and the 50-50 split now forcing change.
Jio Story: The Psychology of Five Everyday Data Lives
Five familiar figures—the data saver, midnight binger, kirana owner, first creator and Dadi on her first call—show how data quietly became a…
The Psychology of the Ad: Maggi’s Mein aur Meri Maggi
How Maggi's 2010 campaign turned instant noodles into a shared emotional ritual in India using memory, social proof and co-creation.
Jio Story: The First Video Call Home That Became Everyone’s
Why "my first video call home" became a collective memory—and how shared moments do marketing work no ad can.
$300M TikTok sleep brand makes Target debut
Target is putting a TikTok-born sleep brand with a $300M second-year run rate in 550 stores to revive its falling home category.
The 2016 Welcome Offer Was a Reference-Point Reset
The 2016 Welcome Offer was less a pricing move and more a reference-point reset. Here's what Indian marketers can still use from…
How Naukri.com’s Hari Sadu Ad Turned an Insult Into Brand Gold
The Hari Sadu ad didn't sell job listings. It sold the relief of escaping a boss. Here is the behavioural science behind…
Jio Story: The Day Counting Stopped and Habits Reordered
The real Jio-era shift was mental: when data stopped being counted, decisions moved from saving megabytes to choosing identity, ease and relevance.
Planet Fitness names the fear: Feeling Gymtimidated?
Planet Fitness Australia's new Engine campaign names gymtimidation and uses exaggerated gym characters to sell a judgement-free welcome.
Diwali 2026: Trust Is the Real UX Problem
Diwali 2026's shorter rush brings millions of first-time shoppers online. Brands that convert place trust cues where doubt actually appears.