Year: <span>2026</span>
Jio Story: From Village Call to Local Voice Loop
How village-to-city video calls, hostel Wi-Fi culture and regional creators turned local attention into a daily behaviour for Indian audiences.
Cadbury Celebrations Turns Neighbourly Nok-Jhok Into Gifting
Cadbury Celebrations’ Diwali film turns everyday neighbourly friction into a gifting behaviour. We unpack the psychology: fresh starts, reciprocity and premium cues.
Apple India: 10% Share Without a Cheaper iPhone
How Apple went from 4% to a projected 10% India smartphone share without a cheaper iPhone—by building factories, stores and financing first.
Jio Story: Are You Data Saver, Binger, Hero or Reel Royalty?
The Data Saver, Midnight Binger, Hotspot Hero and Reel Royalty reveal four behavioural scripts behind India's data decade—and how to market to…
Reliance Digital’s festive sale bets on 50% second-product discounts
Reliance Digital's Festival of Electronics uses a 50% second-product discount and exchange bonuses up to Rs20,000 to build bigger festive baskets. Here's…
Jio Story: One Phone, Fourteen People, Three Rituals
Why a cricket night, a web-series finale and wedding reels turn one connection into a shared ritual—and what that teaches marketers.
Aretto’s U/A: Free the Child uses rating-card psychology
Aretto’s U/A: Free the Child uses a film-rating frame to sell childhood curiosity, backed by the new Leaps Pro V and Leaps…
K-beauty up 200%, men’s skincare 78%: Myntra’s Gen Z shift
Myntra's Gen Z report shows K-beauty demand up 200%, men's skincare orders up 78%, and a prevention-first shift in how India buys…
Jio Story: AI Everywhere Feels Possible at the Kitchen Counter
The future stops feeling foreign when it speaks your kitchen’s language. How everyday cues turn 5G, cloud and AI into something ordinary.
BGMI’s Collector films turn a game rank into family pride
How BGMI and Dentsu Creative Isobar use 80s Bollywood nostalgia and social proof to turn a Collection Level into a status symbol.
Why One in Five Homes Is Rewriting Grocery Packaging
NielsenIQ sees mini cans, personal packs and portion-sized formats shaping the 2035 shelf as households shrink and GLP-1 use rises.
Kirana to Cloud: The Regular Becomes a Record
The move from khata to cloud changes the shop's memory of customers. Here's what shifts for the kirana and its buyers.