Year: <span>2026</span>
Hyundai’s Samarth: from sympathy to systems for 26.8M
Hyundai's Samarth initiative moved 26.8 million Indians with disabilities from sympathy to systems — and built long-term brand equity along the way.
Jio Story: Five Habits That Outgrew the Data Meter
The saver, the binger, the kirana owner, the creator and Dadi map a decade where data stopped being counted and started being…
The Psychology Behind Pepsi’s Yeh Dil Maange More
The campaign didn't sell cola—it sold the feeling of wanting more. What Pepsi's Yeh Dil Maange More still teaches marketers about Indian…
When a First Video Call Home Becomes Shared Nostalgia
Collective nostalgia turns a private milestone into a shared reference. The first video call home shows how brands get embedded without being…
Jio Story: 170 Days That Taught Marketers a New Rule
In 2016, Jio's Welcome Offer didn't just cut prices. It reset India's data expectations and gave marketers a new rule for behaviour…
Jio Story: From Cyber Cafe Queue to Pocket Habit
How the end of rationed data turned a scarce utility into an invisible everyday habit, from cyber cafe queues to the phone…
Microseries budgets settle around $200K a season
Brands are splitting between joining hit microseries and building their own. A $200K average season buys distribution or control, but not guaranteed…
Maaza’s first digital micro-drama is a 7-episode Diwali story
Maaza’s first digital micro-drama, Don’t Go Na, turns a festive meeting into seven episodes on Instagram and YouTube, with the drink as…
A 9x Lead Jump in Japan—With Zero New Headcount
How HubSpot rebuilt Japan's email automation in two months, split technical and cultural work, and grew qualified leads 9x without new hires.
Flipkart’s Own turns 7 quality checks into its pitch
Flipkart launches Revant Himatsingka's Own protein with a classroom ad that turns seven quality checks into the brand's core trust message.
Festive marketing’s ROI test: 40% creator-led sales at Theater
Festive marketing is moving from reach to measurable sales, as brands lean on creators, WhatsApp and quick commerce to close the attention-to-purchase…
Parachute Advansed is selling softness as romance
Marico's new Parachute Advansed Body Lotion campaign turns softness from a functional claim into a cue for touch and everyday affection.