Tag: <span>quick commerce</span>
D2C brands chase 30% festive growth as baskets shrink
D2C brands target 30% festive growth even as acquisition costs climb 15-20%, orders rise faster than order value, and shoppers buy fewer…
Festive Quick Commerce Is a Stocking Test—One Brand Is 80% Ready
Quick commerce is becoming a festive gifting channel, but brands differ on stock readiness. Here's why dark-store availability is the new conversion…
Why Blinkit won’t chase private-label margins
Blinkit CEO Albinder Dhindsa argues private labels are not a quick fix for margins—and explains where own brands still make sense.
Zepto’s Seoul Street: 300 guests and a fandom snowball
Zepto turned Delhi into an invite-only Seoul Street for 300 guests, testing whether an existing fandom can be snowballed into a bigger…
K-beauty up 200%, men’s skincare 78%: Myntra’s Gen Z shift
Myntra's Gen Z report shows K-beauty demand up 200%, men's skincare orders up 78%, and a prevention-first shift in how India buys…
SMOOR rebrands beyond chocolate as gifting drives 25–30% revenue
SMOOR says festive gifting now drives 25–30% of revenue as it rolls out a SMOOR 2.0 rebrand, United by Flavors, to sell…
Festive marketing’s ROI test: 40% creator-led sales at Theater
Festive marketing is moving from reach to measurable sales, as brands lean on creators, WhatsApp and quick commerce to close the attention-to-purchase…
India’s zero-sugar cola surge rewrites the beverage playbook
India's zero-sugar cola surge outran supply this summer. Wellness, younger buyers and quick commerce are making drinks an occasion-based game.
EDT’s Rs 1,000 crore ARR plan is a search-psychology play
EDT targets Rs 1,000 crore ARR in five years by turning branded search into demand. Here's the consumer psychology behind its D2C…
Retail media’s festive ad spend set to reach ₹11,500 crore
Festive commerce and retail media spending is projected to grow 27% to ₹11,500 crore as brands chase shoppers closer to the buy…
Festive e-sales rise up to 40% as premium defies inflation
Premium goods powered India's festive e-commerce opening, with sales up to 40% in three days despite inflation. Here's what upgrade buying means.
Diet Coke at ₹70: the MRP still says ₹50
Diet Coke's 330 ml can now sells at ₹70 in select stores while its MRP still reads ₹50. The price split is…