Tag: <span>quick commerce</span>
Quick commerce’s next $90B is a trust problem
India's quick commerce market may grow from about $13B to $90B by FY31. The next wave is behavioural: trust, planned baskets and…
India’s Best Sellers Are Won by Trust, Not Visibility
Novelty can win trial, but Indian brand leaders say the tenth purchase is earned through performance, availability, advocacy and trust.
Zepto sees 4.6 lakh ramen searches as K-wave hits carts
K-dramas and K-pop are moving from screens into Indian shopping carts, beauty routines and travel plans. Zepto's search data shows how fast…
WPP: Quick commerce took an FMCG client to 70-80% of sales
WPP Media India's new playbook says brands can test products, read live purchase signals and scale based on marketplace behaviour.
How Beco is challenging India’s habit-driven home care market
Beco's playbook shows how challenger brands can win in India's habit-driven home care market by innovating for real needs, using discovery channels,…
Flux Theory targets the 65% Indians still not using body wash
Ranbir Kapoor’s new FMCG brand enters a Rs 35,370 crore shower-care market where 65% of Indians do not use body wash. Habit…
What a Rs 10 Ice Cream Means for Premium Brands
Reliance's Bombay Creamery starts at Rs 10 and calls itself premium. Here's why India's ice cream brands now need more than price…
Britannia and Havmor turn a viral trend into a co-branded drop
The limited-period Croissant Blockbuster turns a social media food pairing into a co-branding play across parlours and quick commerce.
Coca-Cola’s Golden World Cup Cans: A Lesson in Fan Ownership
Coca-Cola India turns Spain's FIFA World Cup victory into a limited-edition golden can on Zepto and Blinkit. Here's the psychology.
Coca-Cola Golden Cans: The Psychology of Owning a Win
Coca-Cola turns Spain's World Cup win into a limited-edition golden can sold via Zepto and Blinkit. Here is the psychology driving the…
Swiggy’s Noice Bet: The Psychology Behind Own Brands
Swiggy’s Noice has reached 46 categories, 380 SKUs, and one in ten Instamart baskets. Here’s the behavioural strategy behind the quick-commerce own…