Tag: <span>quick commerce</span>
Coca-Cola’s Golden World Cup Cans: A Lesson in Fan Ownership
Coca-Cola India turns Spain's FIFA World Cup victory into a limited-edition golden can on Zepto and Blinkit. Here's the psychology.
Coca-Cola Golden Cans: The Psychology of Owning a Win
Coca-Cola turns Spain's World Cup win into a limited-edition golden can sold via Zepto and Blinkit. Here is the psychology driving the…
Swiggy’s Noice Bet: The Psychology Behind Own Brands
Swiggy’s Noice has reached 46 categories, 380 SKUs, and one in ten Instamart baskets. Here’s the behavioural strategy behind the quick-commerce own…