Tag: <span>quick commerce</span>
Decathlon India: sales up 3%, costs up 12.3%
Decathlon India built a value giant on private label control. FY25's revenue up 3% and costs up 12.3% expose the strain in…
Slovic hits Rs 300 crore run rate selling gyms for the home
How a Rs 300 dumbbell set became the entry point to a nearly Rs 300 crore fitness brand for beginners, women and…
60% of Gen Z spent more this festive gifting season
A Rukam Capital–YouGov study finds Gen Z spent more, used AI for gift ideas and made self-gifting part of the festive basket.…
K-dramas hit 107.8M monthly viewers—and brands go Korean
Ormax data shows 107.8 million Indians now watch K-dramas monthly, up 48% from 2025. Zepto, McDonald's and Netflix are betting on the…
Karwa Chauth home beauty demand doubles; UC grows 30%
Ahead of Karwa Chauth, Yes Madam expects 2X bookings and Urban Company reports 30% transaction growth. Here's what the rush reveals about…
Quick Commerce Splits FMCG Demand Between New and Old Retail
ET FoodXP 2026 leaders say quick commerce is creating new categories and impulse occasions while shifting some kirana purchases online.
Candyman turns Halloween fear into Desi togetherness
Candyman's 'A Desi Halloween' flips a tired horror trope - fear as a reason to connect - and turns a global ritual…
JioHotstar Shoppable Ads Tap 83% Shopping-Ready Viewers
JioHotstar's new StreamToCart Ads let viewers add Instamart products to cart without pausing playback, shrinking the distance between attention and action.
Myntra’s festive orders nearly 2X as non-metros surge
Myntra's Big Fashion Festival saw order volumes nearly double, with new non-metro customers up 74% and M-Now orders up 2.6x. Here's what…
Pidilite lifts ad spend to 5.4% of sales to build categories
Pidilite is spending more on marketing. The real shift is where the money goes—into building categories before brands, from construction chemicals to…
L’Oréal’s 20% SAPMENA growth powers its India quick-commerce bet
SAPMENA grew 20% in Q3, and L'Oréal is leaning on quick commerce and local content to keep India's beauty momentum going.
Dark chocolate household demand jumps 45% as health halo bites
Dark chocolate household demand in India rose 45% in a year, yet penetration is just 8.5%. Here's the psychology behind the premium…