Tag: <span>positioning</span>
Idea’s What an Idea Sirji Campaign: Psychology of an Ad
The psychology behind Idea's 'What an Idea Sirji' ad: how it turned a mobile network into a problem-solver and a tagline into…
Onida’s Envy Strategy: Neighbour’s Envy, Owner’s Pride
How Onida turned a green devil and neighbour envy into India’s most durable status-marketing pitch for television ownership.
Daikin India’s Premium Bet: 5 Million ACs by 2030
How Daikin India plans to sell 5 million room ACs by 2030 while building premium through factories, R&D and one brand in…
MorningStar Farms sells 52 years of heritage as fake meat stalls
MorningStar Farms' retro rebrand leans on 52 years of heritage while fake meat turns political and rivals slide. Here's why longevity works.
Sprite Seedhi Baat No Bakwaas: The Psychology of Blunt Marketing
How Sprite's Seedhi Baat No Bakwaas used plain-speak, schema violation and in-group identity to turn a soft drink into a challenger voice.
Slice Aamsutra: How a Mango Drink Sold Desire
The psychology behind Slice's Aamsutra campaign: how sensory cues, a taboo-adjacent name and adult desire repositioned a mango drink.
Got Milk? and the Psychology of Selling Absence
How Got Milk? turned a missing glass of milk into a lesson in loss aversion—and built a campaign that changed beverage advertising.
Mastercard Priceless: The Psychology Behind the Ad
How Mastercard's 1997 'Priceless' ad used anchoring and mental accounting to reframe small card spending as emotional value.
The psychology of Brooke Bond Red Label’s Swad Apnepan Ka
How Brooke Bond Red Label's Swad Apnepan Ka films used belonging, identity and social norms to turn tea into a quiet act…
Wah Taj: The Psychology Behind India’s Famous Tea Exclamation
Why a 20-second tea film put a word in India's mouth, and what it teaches marketers about selling the reaction instead of…
Kuchh Meetha Ho Jaye: The Ad That Made Cadbury a Ritual
How Cadbury Dairy Milk's 2004 'Kuchh Meetha Ho Jaye' reframed chocolate as India's everyday celebration sweet.
Gandhi: India’s Strongest Brand Recall
An analysis of why Gandhi became an unmatched brand without a campaign, and what marketers can learn from living values instead of…