Tag: <span>positioning</span>
Build Brands, Not Restaurants: Speciality’s Scaling Playbook
Speciality Restaurants runs 118 outlets and 20 brands. CEO Avik Chatterjee's approach shows why distinct brand identity beats outlet count in scaling.
Bengal’s Tourism Rebrand: The Psychology of ‘Feels Different’
West Bengal's new tourism identity and Rs 500 crore infrastructure push shows why place branding wins on feeling, proof and rituals -…