Tag: <span>positioning</span>
Frnd’s Ghar Jaisi Diwali ad targets festive loneliness
Frnd's Ghar Jaisi Diwali film follows four Indians celebrating away from home and uses regional audio rooms to counter festive loneliness.
Why 26 Buyers Passed on Proterra’s Electric Buses
Proterra had 1,000+ electric buses, 135 transit contracts and $309M in revenue—then filed Chapter 11. The real gap was between tech and…
Whirlpool Got Bigger, Not Better—Over US$7B in Debt
Whirlpool's 2026 loss exposes a decade-old mistake: buying scale and asking for protection instead of innovating. Here's the brand lesson.
KFC bets on store design to win back the chicken wars
KFC lost its top-three U.S. chicken spot in 2025. Now a store-first redesign, refreshed menu and Colonel Sanders aim to turn latent…
Canva’s Erase Your Ex Makes Undo the Whole Brand Promise
Canva’s new film uses a bitter photo edit to sell creative control. Here’s the psychology behind the Undo button and the brand’s…
Bosch’s dual-brand AC plan: ₹900 crore for double-digit share
Bosch Home Comfort will position Bosch super-premium and Hitachi mainstream as it chases double-digit AC share in India with a ₹900 crore…
Himalaya BabyCare banks on 97% natural to answer winter doubts
The winter campaign turns first-time parents' skincare questions into a positioning hook, from allergy fears to layering over oil.
CEAT’s long-game ‘Safer & Smarter’ bet lands 18th in tyre value
CEAT has kept one platform for years while rivals chase cricket sponsorships. Here's what its 18th-place global tyre rank and EV proof…
Shriram Life’s 99.12% Claim Ratio Becomes Its Campaign
Shriram Life's new ad pivots from policy benefits to claim settlement, using a 99.12% ratio and a real family's story to sell…
AI Makes Creative Cheap. Strategy Becomes the Edge
When every brand can generate dozens of assets in an afternoon, the advantage moves to sharp positioning and easy discoverability.
Bla Bli Blu’s #SayNoToGifts ad makes generic gifts the joke
Inside Bla Bli Blu’s Diwali film: soan papdi as punchline, a fake gifting ban, and the psychology that makes generic gifts feel…
Khajuraho’s Rs 500 Cr Push to Join India’s Golden Triangle
Madhya Pradesh wants to turn Delhi-Agra-Jaipur into a four-stop circuit. Here's the positioning lesson behind the Rs 500 crore Khajuraho bet.