Tag: <span>positioning</span>
The Psychology of CORE’s The New Wave
Why CORE’s The New Wave uses independence, accountability and AI restraint to make the indie agency model feel like the safer choice.
Fastrack Move On: The ad that sold moving on
How Fastrack's Move On film used the fresh start effect, action bias, and identity signalling to turn a break-up into a purchase…
What Turion Space’s rebrand teaches about proof and vision
Turion Space outgrew its debris-removal identity and built a brand that carries both current proof and a hundred-year vision.
Brand A.I. Has a Trust Deficit—and It’s a Branding Problem
Only 8% of US consumers would trust Meta with their passwords. When promises outpace proof, Brand A.I. faces a classic branding crisis.
Bajaj Pulsar: The Psychology of ‘Definitely Male’
The 2001 Bajaj Pulsar launch didn’t sell mileage. It used identity, signalling and contrast to make a motorcycle a badge of manhood.
SKINN Makes Everyday Moments the Fragrance Occasion
SKINN signs Ayushmann Khurrana and Sobhita Dhulipala to make fine fragrance a daily ritual rather than a saved-for-special treat.
The Psychology of Apple’s Get a Mac
In 2006, Apple turned technical differences into a battle of personalities. Here are the behavioural levers that made Get a Mac work.
Bingo Tedha Hai Par Mera Hai: The Psychology of the Ad
A 2007 Bingo ad made oddly shaped chips a badge of nonconformity. Here are the behavioural levers that made imperfection a reason…
Shaya by CaratLane’s Shreya Ghoshal Bet on Identity
The silver jewellery brand pairs its eighth-anniversary campaign with a singer whose childhood payal story becomes the brand strategy.
Coca-Cola’s Hilltop Ad: Selling Harmony, Not Soda
How a 1971 Coca-Cola jingle turned a soft drink into a gesture of global harmony—and what it still teaches marketers about emotional…
Fevicol: How ‘Tootega Nahi’ Turned Glue Into Lasting Trust
How Fevicol's surreal product demos and a sticky tagline turned an invisible adhesive bond into a cultural shorthand for trust.
Star Health turns a claim every 8 seconds into brand trust
Star Health's new campaign centres on one claim settled every eight seconds, turning claims support into a national trust message for India.