Tag: <span>Mental Accounting</span>
Premium variants lift curd category growth to 25%
Mother Dairy MD on why Indian consumers mix affordable staples with premium upgrades - and how to price for selective trade-offs.
Jio’s Decade: From Rationed Data to Invisible Utility
In 2016, unlimited data rewired Indian habits. From cyber cafés to always-on pockets, here's what the shift means for consumer psychology.
True Balance Fatafat Loan: The Psychology Behind 100M Views
True Balance's new Fatafat Loan film turns an eye-clinic surprise into a quick-credit story. Here's the psychology behind its 100-million-view campaign.
Mastercard Priceless: The Psychology Behind the Ad
How Mastercard's 1997 'Priceless' ad used anchoring and mental accounting to reframe small card spending as emotional value.
Inflation Bites as Shoppers Count Every Penny
Urban spending fell 4% and rural grocery dropped 5% as Indian shoppers protect essentials and postpone impulse buys. Here's what marketers should…
Why Kalyan Jewellers Built a Separate Brand for Tamil Nadu
Kalyan Jewellers launched Akshaya Thanga Maligai as a separate Tamil brand, revealing how regional identity and mental accounting shape buying.
Air India x IHG: The Psychology Behind Points Partnerships
Air India's Maharaja Club and IHG One Rewards now swap points. Here's the consumer psychology that makes loyalty tie-ups quietly powerful for…