Tag: <span>McDonald’s</span>
Loyalty Programs Are Getting Worse—Here’s the Psychology
Dunkin', Starbucks, McDonald's and others are quietly devaluing rewards. Here's why members stay, and what brand managers should learn.
India’s QSRs Use Rs 99 Meals to Recruit New Customers
KFC, McDonald's, Burger King and Domino's are using Rs 99 entry pricing to cut hesitation and recruit first-timers. But lower ticket sizes…