Tag: <span>Gen Z</span>
Premium appliances grow 11% as festive-first buying fades
Why Indian appliance buyers are ditching festival-first shopping for an always-on upgrade cycle—and how brands can stay relevant all year.
South Korea’s Gen Z reading rate tops 75% despite short-video boom
South Korea's Gen Z is turning books into a visible status symbol, with reading rates above 75% even as adult rates fall.…
The 4 PM Slump Is the New Growth Engine for QSRs
Indian QSRs are chasing snacks, drinks and desserts as hybrid work loosens fixed meal hours. The real trick: telling an upsell from…
60% of Gen Z spent more this festive gifting season
A Rukam Capital–YouGov study finds Gen Z spent more, used AI for gift ideas and made self-gifting part of the festive basket.…
Rural Gen Z buys across 19.1 categories a month
WPP Media-Kantar's Rural Barometer 2026 shows rural Gen Z buying across 19.1 categories, using AI more, and following creators. What should marketers…
Rural Gen Z buys 19.1 categories monthly, outpaces older India
WPP-Kantar's Rural Barometer 2026 shows rural Gen Z buys 19.1 categories monthly, leads AI adoption at 60.4%, and women close the online…
60% of Gen Z spend more this festive season, on their own terms
A new consumer report shows Gen Z is spending more this festive season, but self-gifting, wellness and fragmented discovery are rewriting the…
Snapchat’s Inner Circle Shows Gen Z Buys on Peer Trust
Snapchat's Inner Circle campaign teams up with Myntra, Instamart and Nykaa to show how close-friend chats turn festive Gen Z inspiration into…
Airbnb festive searches rise 40% as Gen Z leads the shift
Airbnb's festive domestic searches grew nearly 40% year on year, led by Gen Z and families seeking culture, meaning and non-urban getaways.
Half of Gen Z beauty buyers now live outside metros
Myntra report: half of Gen Z beauty buyers are in Tier 2 and 3 cities, with K-beauty up 200% and minis driving…
India’s luxury market to cross $12B by 2028
India's luxury market is set to pass USD 12 bn by 2028, but the real shift is from dictatorial exclusivity to collaborative…
Scapia Travel Unreasonably: the psychology behind impulse travel
Scapia's new campaign uses an orange-gloved hand and embarrassing moments to sell spontaneous travel. Here are the behavioural levers behind it.