Tag: <span>Gen Z</span>
India’s Anime Boom Is a Branding Test, Not a Trend
India's anime fandom is now mainstream. Winning it means respecting lore, leaning into limited drops and showing up through gaming—not pasting on…
Gen Z, premiumisation lift Flipkart Fashion growth 1,500 bps
Flipkart Fashion's festive growth is running 1,500 bps higher YoY as Gen Z demand and premiumisation push fashion past the Rs 500…
Why realme is betting on culture over specs
Gen Z buyers now weigh brand personality and cultural identity as smartphone specs converge. Inside realme's Harry Potter strategy.
Flipkart’s Gen Z CAPTCHA Turns Slang Into an Exclusive Offer
Flipkart and McCann India are using Gen Z slang as an access test for Big Billion Days offers. Here is the psychology…
Why 91% of India’s Next Gen Pay Attention to Funny Brands
New Snapchat-Omnicom research shows 91% of India's Next Gen pay more attention to funny brands—and forced humour can backfire. Here's what marketers…
India’s Next Gen: 91% pay more attention to funny brands
Snapchat and Omnicom's six-country study shows 91% of India's Next Gen pay more attention to funny brands—but forced humour backfires.
Why Gen Z Buys Health Insurance But Skips Term Plans
Policybazaar data shows 61% of Gen Z have bought or considered health insurance, but only 19% term. What the psychology behind the…
Why Gen Z Can’t Recall Ads: The Psychology Behind the Shift
TV's share of ad spends fell from 39.2% to about 21%, digital rose to 44%+. What the shift means for brand recall,…
India’s Gen Z Now Drives 43% of Consumption Spending
India's 377 million Gen Zs already steer $860 billion of spending, and most of it isn't their own money. What that means…
India’s QSR Boom: Why Reference Points Now Set the Menu
India's QSR market is heading to USD 30-38 billion, but the real shift is psychological: diners now judge local food against global…
Why Gen Z Broke the Luxury Watch Playbook of Price Hikes
Swiss watchmakers say Gen Z buys emotion, not status. Here's the consumer psychology behind the shift and what brand builders should do…