Tag: <span>emotional branding</span>
The B2B Paradox: Bigger Stakes, Louder Emotions
B2B buyers weigh specs and spreadsheets, but the bigger the decision, the more emotion runs the show. Here is how to sell…
Tanishq’s 2013 remarriage ad: the psychology that made it work
How Tanishq turned a woman's second marriage into lasting brand love by using narrative transportation, identity signalling and emotional contagion.
What Reliance Digital’s Diwali film teaches about memory marketing
A Diwali campaign that uses fading memories, old photographs and a grandfather's story shows how electronics brands can sell emotion, not just…
Anmol Biscuits’ Diwali film turns distance into a gift moment
Anmol Biscuits' 'Rishton Ka Uphaar' film makes a son's absence the reason its Uphaar Box matters. Here's the psychology behind the campaign.
Dabur Real’s Diwali ad puts friendship before the product
Dabur Real’s Diwali film leads with a child’s act of friendship rather than the pack, a lesson in emotional branding and festive…
Parachute Advansed Gold sells girlhood, not hair oil
Marico's new Parachute Advansed Gold film uses coastal Andhra traditions, braids and friendship to sell girlhood, memory and emotion instead of hair…
Miraggio’s Off The Clock sells the festive mindset
Miraggio’s Off The Clock campaign targets the pre-holiday mental checkout, using LinkedIn sign-offs and a film to sell a mindset, not a…
How a Love-Letter Ad Earned 2.7M Views
A down-ballot Minnesota ad skipped attack lines, told a story of home, and pulled at least 2.7M views. Here's the identity-first psychology…
SBI Life’s Anokhe Heere turns para-athletes into diamonds
SBI Life's Anokhe Heere follows a boy who hunts for diamonds in junk and finds value in Indian para-athletes. Here is the…
Adidas turns Messi’s farewell into a masterclass in not selling
Adidas skips stats and trophies to let Lionel Messi narrate his own farewell. Here's why restraint can be the strongest brand strategy…
Hamara Bajaj: The 1989 ad that made a scooter family
How Bajaj Auto’s 1989 Hamara Bajaj campaign used social identity, emotion and repetition to turn a scooter into middle-class pride.
Hansaplast’s 99% bacteria-blocking plasters become play gear
Hansaplast turns a minor cut into a collectible play moment with Jonty Rhodes. What the kids' care boom means for brand strategy.