Tag: <span>emotional branding</span>
The psychology of Extra Gum’s Sarah & Juan ad
How a two-minute chewing gum film used costly signals, peak-end memory and emotional pairing to turn a wrapper into a keepsake—and lift…
The psychology of Brooke Bond Red Label’s Swad Apnepan Ka
How Brooke Bond Red Label's Swad Apnepan Ka films used belonging, identity and social norms to turn tea into a quiet act…
LIC’s ad reframed death as an ongoing promise of care
How LIC’s Zindagi ke saath bhi, Zindagi ke baad bhi campaign used mortality salience, framing and emotional accounting to sell care, not…
Surf Excel’s Daag Achhe Hain: The Psychology of a Stain
How a 2005 Surf Excel puddle film reframed dirt as proof of childhood, turned detergent into an emotional choice and entered Indian…
The Psychology of the Ad: Asian Paints’ Har Ghar Kuch Kehta Hai
How Asian Paints turned a paint ad into an emotional story about home and belonging—and why Har Ghar Kuch Kehta Hai still…
Coca-Cola’s Hilltop Ad: Selling Harmony, Not Soda
How a 1971 Coca-Cola jingle turned a soft drink into a gesture of global harmony—and what it still teaches marketers about emotional…
Clinic Plus flips the mother-daughter script for Daughters’ Day
Clinic Plus flips the Daughters’ Day script: the daughter becomes the mother’s strength in a HUL film tied to 1.3 crore single…
Clinic Plus Flips Its Mother-Daughter Story for Daughters’ Day
Clinic Plus's Daughters' Day film reverses its long-running #MeriBetiStrong platform: the daughter becomes the mother's anchor. Here's why the shift works.
When Ads Say More Without Words: Cadbury and Fevicol
Why Cadbury’s 2007 Gorilla and Fevicol’s Bus film worked without product demos—and what brand leaders can learn about feeling-led advertising.