Tag: <span>Campaign Analysis</span>
Stayfree’s Stop Adjusting campaign makes discomfort visible
Stayfree's Sit. Stand. Stayfree! campaign turns everyday period sitting anxiety into a visual metaphor. A look at the psychology that makes it…
GAIL revives Wah Kya Energy Hai with four films and an anthem
GAIL's second season of Wah Kya Energy Hai uses the Mishra family, humour and a new anthem to make cleaner fuels feel…
The Psychology Behind Borosil’s Everyday Hassles Ad
Borosil’s ‘Designed for a Better You’ campaign skips feature lists to sell organisation and juicing as relief. The psychology behind why it…
TAFE Queensland bets on real stories to sell skills
TAFE Queensland's new brand platform uses 125+ real staff and students across 11 study areas to make practical training feel personal.
Colour in the Concrete: adidas Originals’ Adistar Play
The new Adistar film uses one press-play device to turn grey MENA cityscapes into saturated colour—and makes concrete the brand's canvas.
Idea’s What an Idea Sirji Campaign: Psychology of an Ad
The psychology behind Idea's 'What an Idea Sirji' ad: how it turned a mobile network into a problem-solver and a tagline into…
The Psychology of Vodafone’s ZooZoo Ads
Vodafone India's ZooZoo campaign proved a silent white character could make telecom features unforgettable. A look at the behavioural science behind the…
How Parachute Advansed Jasmine made shine a confidence cue
Marico's new Parachute Advansed Jasmine film uses a stage-performance moment to turn hair shine into a cue for confidence, not just nourishment.
MTR Foods turns sweets into a language
MTR Foods’ festive campaign treats sweets as a language of affection, using an illustrated book and film to own cultural rituals rather…
Pride of Cows uses Athiya Shetty to sell slowness, not celebrity
Pride of Cows' new campaign with Athiya Shetty reframes celebrity as an invitation, not an endorsement, for single-origin dairy's wellness story.
Shaya by CaratLane’s Shreya Ghoshal Bet on Identity
The silver jewellery brand pairs its eighth-anniversary campaign with a singer whose childhood payal story becomes the brand strategy.
Clinic Plus Flips Its Mother-Daughter Story for Daughters’ Day
Clinic Plus's Daughters' Day film reverses its long-running #MeriBetiStrong platform: the daughter becomes the mother's anchor. Here's why the shift works.