Tag: <span>Campaign Analysis</span>
The Warehouse’s Christmas ad wins with ordinary moments
Why The Warehouse’s Christmas campaign works: it uses low-key, relatable Kiwi rituals to make the brand an unmissable part of the holiday.
How DBS Bank India got 30M views with B2B comedy
DBS Bank India turned tax payments, trade finance and scam awareness into family comedy, earning 30 million views and 81% view-through rate.
Miraggio’s Off The Clock sells the festive mindset
Miraggio’s Off The Clock campaign targets the pre-holiday mental checkout, using LinkedIn sign-offs and a film to sell a mindset, not a…
Sirona’s Unpause Menopause Turns a Taboo Into a 10-Minute Test
Sirona's Unpause Menopause campaign turns a stigmatised life stage into conversation and product. Here's what marketers can learn from the strategy.
EGO Power+ sells lawn envy, not lawn mowers
EGO Power+’s first ANZ campaign sells the neighbour’s glance, not torque. A look at the psychology behind lawn envy and status.
Mentos Khao Dimaag Ki Batti Jalao: The Psychology of the Ad
A throwback to Mentos India's 'Dimaag Ki Batti Jalao' ad: how pattern interrupt and cognitive reframing made a mint feel like insight.
Scotts WEE-MERGENCY: the psychology of a tiny lawn patch
Scotts and Beau Ryan turn dog-urine lawn patches into a mock emergency. Here's the behavioural science behind WEE-MERGENCY.
Aretto’s U/A: Free the Child uses rating-card psychology
Aretto’s U/A: Free the Child uses a film-rating frame to sell childhood curiosity, backed by the new Leaps Pro V and Leaps…
BGMI’s Collector films turn a game rank into family pride
How BGMI and Dentsu Creative Isobar use 80s Bollywood nostalgia and social proof to turn a Collection Level into a status symbol.
How WorkSafe Victoria framed recovery as identity
A behaviour-change campaign reframes workplace injury recovery as shared identity work, using real stories and three simple verbs.
BGMI uses 4 films to tell players ‘Soch Kum, Khel Maximum’
BGMI's new campaign reframes hesitation as overthinking and lowers the skill barrier so casual play feels like the natural first choice.
Oura’s Wear Your Best Life Makes Wellness Feel Human
Oura's new film “Wear Your Best Life” trades finish lines for daily wellness. Here's the psychology behind the brand's shift.