Tag: <span>brand identity</span>
Bingo! Tedha Hai Par Mera Hai: The Ad That Sold Imperfection
Bingo! turned odd-shaped chips into a badge of ownership with Tedha Hai Par Mera Hai, a lesson in endowment and identity in…
Fastrack AFTERHOURS: the psychology of 3 obsessions
Fastrack's AFTERHOURS turns three youth obsessions—Spooky, Overdrive and Groove—into one brand world. The psychology behind the chaos.
Inside Swiggy’s Sweety Diwali identity switch
Swiggy has briefly renamed itself Sweety ahead of Diwali. Here's why the festive alter ego is a curiosity-led branding move, and what…
Dence Turns ₹1.5 Crore in Six Months from Stale Bodycare
Zen Nanavati built Dence by treating bodycare as a stale category: product-first formulation, 300-person validation and ₹1.5 crore in early sales.
Hamara Bajaj: The psychology of an ad that sold belonging
The psychology behind Hamara Bajaj: how Bajaj turned a scooter into middle-class India's badge of arrival, using ownership, identity and pride.
100,000+ Sales Show Heritage Is Europe’s EV Weapon
Renault's retro-styled 5 E-Tech has passed 100,000 European sales as Citroën revives the 2CV. Why heritage design is becoming a real EV…
140M customers later, Nubank doubles down on purple
Nubank entered the US as Nu and kept the purple fintech copied. Inside the rebrand: Nu Sans type, playful motion and a…
Why blank faces make the Lego x Daft Punk collab work
Lego and Daft Punk are collaborating, but the real story is how two faceless icons use projection to build devotion, legacy and…
Campus Activewear turns the Sunday work call into brand strategy
Campus Activewear's new Vicky Kaushal campaign turns the Sunday work call into brand territory, backed by a refreshed identity and a cultural…
Apple Music’s new logo turns sound into ripples
Apple Music's new identity turns sound into ripples—built with a transducer, mineral oil, and a sonic logo constrained by what the eye…
Arsenal’s Rocastle Font Turns Club History Into Brand Equity
Arsenal's new Rocastle blackletter typeface shows how a 140-year-old club turns player legacy and archive into flexible brand equity.
Intuit’s rebrand turns one letter into a personality
Most people know Mailchimp, TurboTax and QuickBooks, but not Intuit. JKR’s rebrand uses the letter i to give the parent brand a…