Tag: <span>brand identity</span>
AdFest’s 30th-anniversary logo uses paper and negative space
AdFest's 30th-anniversary logo uses a bent paper strip and negative space to unite trophy, lotus and gateway. Here's why the rebrand works.
Ajio’s festive brand face is an identity play
Ajio named Ahaan Panday as its 2026 festive campaign face. The move shows celebrity endorsements work best when a face carries identity,…
Throwback: The Psychology of Tata Salt’s Desh Ka Namak
Tata Salt turned a kitchen commodity into a badge of national trust. Here’s how identity, pride and behavioural science made the purchase…
McLaren Unifies Racing and Automotive Under One Brand
McLaren's refreshed identity keeps Speedmark and papaya while adding a founder-inspired wordmark to expand ownership, personalisation and fandom.
Cashfree Uses Soan Papdi to Challenge Default Payment Gateways
Cashfree’s festive campaign uses the familiar soan papdi joke to challenge default payment gateway choices and introduce its new AI-native identity.
What Somany’s Brand Refresh Teaches About Durable Positioning
Somany's shift from a celebrity tagline to an architect-focused identity shows how brands stretch across emotional and technical buying jobs.