Tag: <span>Brand Architecture</span>
Five Fonts Give Major League Baseball a Brand Built to Last
Inside MLB's multiyear brand refresh: five type designers revive early baseball styles for a system that works on apps, venues and social…
Firefox Bikes’ ₹6,000–₹20,000 Premium Balancing Act
How Hero Cycles kept Firefox distinct, added a value sub-brand, and used experience retail to hold the premium middle without dilution.
Bosch Home Comfort places ₹900 crore bet on two AC brands
Bosch Home Comfort plans Bosch-branded ACs next year, using Hitachi for mainstream and Bosch for premium to chase a double-digit share in…
Bosch’s dual-brand AC plan: ₹900 crore for double-digit share
Bosch Home Comfort will position Bosch super-premium and Hitachi mainstream as it chases double-digit AC share in India with a ₹900 crore…
Kinnect hires 19-year strategy veteran to lead planning
Kinnect appoints Shipra Chinchankar as National Planning Director, betting classic brand planning will sharpen its multi-platform strategy.
JK Cement’s ₹394 cr paint bet is a trust transfer play
JK Cement followed its putty customer to the paint counter and used the MaxX umbrella to hit ₹394 cr in paint revenue.…
Mattel’s $18M Loss Raises a Deeper Brand Question
A possible Mattel sale puts brand architecture in the spotlight. Why the corporate brand may be worth more than the sum of…
The $81B media deal that hides its brand on purpose
Why Paramount Skydance put 'A Skydance Corporation' under the WB shield instead of making Skydance the brand—and what that teaches about brand…
Daikin India’s Premium Bet: 5 Million ACs by 2030
How Daikin India plans to sell 5 million room ACs by 2030 while building premium through factories, R&D and one brand in…
A 10-Year Licence and a Two-Name Brand System
Signify India kept Philips on products while building a separate corporate name. What the dual-brand play teaches marketers about licensed trust and…
Why GOPIZZA became GTGO: a masterbrand play
The Korean pizza chain is renaming its parent to make room for street food, desserts and B2B food tech. Here's the brand…
Decathlon’s KIPRUN Bet on Serious Runners
Decathlon Sports India is launching KIPRUN to move beyond beginners and keep runners as they train harder—without breaking its value positioning.