Year: <span>2026</span>
Nike’s Bengaluru Campus by FY28 Is a Long-Term India Bet
Nike plans a Bengaluru campus by FY28, turning India into a structural brand commitment. Here's what physical presence says to buyers.
Meta Banks on Ranveer Singh to Make Smart Glasses Mainstream
Meta appoints Ranveer Singh as first India ambassador for Ray-Ban and Ray-Ban Meta. The brand play: sell identity first, specs later.
Tier-2 Retail Adds 5.9M Sq Ft, Metros 1.9M
Tier-2 cities added 5.9M sq ft of Grade A retail space against 1.9M in metros since 2020. Here is what the shift…
TV Isn’t Dying. It’s Learning to Follow Viewers
Ipsos sees TV evolving into a connected hub around three shifts: content that follows you, context-aware screens and deeper immersion. Here's how…
The psychology of Navratna Oil’s Thanda Thanda Cool Cool
How a repetitive jingle and exaggerated relief scenes turned a hair-oil cooling benefit into one of India's most durable brand properties.
The Psychology of Colgate’s Namak Toothpaste Ad
How a simple question about salt in toothpaste turned a household ingredient into a reason to switch—and a masterclass in consumer psychology.
How Tata Tea’s Jaago Re Made Waking Up a Duty
How a tea brand turned a daily habit into an identity badge by tapping civic guilt, identity signalling and a simple command.
Why Ray-Ban Chose Ranveer Singh for Its First India Push
The eyewear giant names its first India ambassador, using Ranveer Singh’s expressive persona to make AI glasses feel like self-expression rather than…
Traya Makes Hair Fall Visible With 109,500-Strand Cube
Traya Health's Bandra Bandstand cube turns 300 strands a day into a visible 109,500 a year—and shows how to market an invisible…
The psychology of Bournvita’s Tan Ki Shakti, Man Ki Shakti
The psychology behind Bournvita's 'Tan Ki Shakti, Man Ki Shakti' ad: how a malt drink became an exam-time confidence ritual.
super.money turns Tiger Shroff’s famous splits into a payment hack
super.money's splitStore campaign uses Tiger Shroff's iconic splits to make three-part payments stick. Here's the creative mnemonic behind it.
Bisleri’s classic ad: how the brand defended its own name
The psychology behind Bisleri’s classic ad: how it protected a brand name from becoming generic and made checking the label a smart…