Year: <span>2026</span>
BMW’s Rs 1.95 Crore 7 Series Gets a Bollywood Brand Voice
BMW India names Ranveer Singh Brand Voice for the new 7 Series, starting at Rs 1.95 crore, as it courts younger self-made…
Why a $90 Hoodie Makes a $45 T-Shirt Sell
A $90 hoodie makes a $45 T-shirt feel like the sensible buy. Here's how artists can use price anchoring in merch and…
Quick commerce’s next $90B is a trust problem
India's quick commerce market may grow from about $13B to $90B by FY31. The next wave is behavioural: trust, planned baskets and…
New Brand-Building Rules for a Changing India
Virality can buy awareness, but trust buys repeat purchase. New brand rules in India reward frictionless convenience, measurable proof and capability over…
Jio Story: When Local Voices Learned to Travel
Village-to-city video calls, hostel Wi-Fi rituals and regional creators show how data became presence—and what marketers can learn.
Data Saver, Midnight Binger, Hotspot Hero or Reel Royalty?
The Data Saver, Midnight Binger, Hotspot Hero and Reel Royalty reveal how India's data decade turned usage into identity - and how…
Amazon Ads Adds Interactive and Pause Ads to Prime Video India
Amazon Ads has launched interactive video and pause ads on Prime Video India. Viewers can now Add to Cart from the remote.…
Mivi One 5G bets on agreement, not spec wars
Mivi enters the smartphone market with the One 5G and a campaign that trades spec debates for one thing everyone can agree…
Ranbir Kapoor is Mantra’s new brand face. What next?
The Pune developer has signed Ranbir Kapoor as brand ambassador as it expands into Mumbai and branded residences abroad. The psychology behind…
Hamara Bajaj: The 1989 ad that made a scooter family
How Bajaj Auto’s 1989 Hamara Bajaj campaign used social identity, emotion and repetition to turn a scooter into middle-class pride.
SEBI bets on understanding to win over non-investors
SEBI's 'Samajh Se Investing Simple' campaign uses trust, simplicity and verification cues to move non-investors from fear to action.
The Psychology Behind Borosil’s Everyday Hassles Ad
Borosil’s ‘Designed for a Better You’ campaign skips feature lists to sell organisation and juicing as relief. The psychology behind why it…