Year: <span>2026</span>
Jio Story: 5G, Cloud and AI Through Mummy’s Dal
5G, cloud and AI become normal when they fit daily tasks. Mummy's dal recipe is a better adoption demo than any spec…
JW Marriott’s new ad proves luxury now sells presence
JW Marriott's new film uses Aishwarya Rai Bachchan to reframe luxury as attention. These are the behavioural levers at work.
BGMI uses 4 films to tell players ‘Soch Kum, Khel Maximum’
BGMI's new campaign reframes hesitation as overthinking and lowers the skill barrier so casual play feels like the natural first choice.
The Corner Shop’s Khata Moves to the Cloud, Trust Stays Local
When the corner shop trades the paper khata for a cloud ledger, the real product isn't digital convenience—it's remembered trust.
Britannia Fudge It Brownie Sells a Laugh-It-Off Attitude
Britannia Cake Fudge It Brownie launches its first Instagram microdrama series, using everyday chaos to build a laugh-it-off brand attitude.
Jio Story: The Habit Layer Beneath a Normal Tuesday
When UPI chai, study calls and road-trip maps stop being moments and become a background habit, the real brand work has already…
boAt turns festive judgement into a tech upgrade pitch
boAt's Diwali films use Ravi Kishan's comic timing and a 'Festive Mismatch' to reframe everyday tech as the upgrade guests will actually…
Festive e-sales rise up to 40% as premium defies inflation
Premium goods powered India's festive e-commerce opening, with sales up to 40% in three days despite inflation. Here's what upgrade buying means.
The Invisible Psychology of Jio’s Everyday Users
Data savers, midnight bingers, kirana owners, first-generation creators and Dadi's first call show how Jio became a habit, not just a network.
LOVETC’s ‘Who Wore Who?’ makes makeup an identity game
LOVETC's Tamannaah Bhatia campaign flips makeup into an identity game. The psychology behind the 'Who wore who?' hook and what marketers can…
Navratri Ads Tap Festive Rituals to Make Brands Familiar
Why brands like Baskin Robbins, Dulux and Havmor are borrowing dandiya, colour and protection rituals to make themselves instantly familiar.
Jio Story: The Shared-Memory Psychology Behind 2016
Why 'my first video call home' became collective nostalgia after Jio's 2016 data reset—and how brands turn shared moments into memory assets.