Year: <span>2026</span>
On and Zendaya Turn a Shoe Launch Into an Action Movie
On's new film with Zendaya, designed by Law Roach, frames a sneaker launch as a martial-arts action movie. Here are the behavioural…
Nissan Turns 800-Mile Range Into a Wild Chase
Nissan France dramatises a technical range claim as a family chase, showing how story beats spec in electric mobility marketing.
Bajaj Auto holds more than 17% of Colombia’s bike market
Local assembly, a value wedge and owner communities made Bajaj Auto Colombia's favourite Indian, with over 17% of the motorcycle market.
Why 750M daily transactions make customer quality critical
YES Bank CMO Nipun Kaushal on why acquiring the right customer, responsible data use and human trust matter more than just leads.
89% want familiar protein formats—Quaker’s ₹10 ladoo bet
PepsiCo takes Quaker beyond breakfast with ₹10 Protein Ladooz and Chikki Bites, built on an insight: 89% want protein in familiar formats.
Kissan’s 6.17M-Mum Proof Strategy
How Kissan turned a real-tomatoes claim into family participation and made 6.17M mothers its proof, plus the strategy lessons.
45% of Shoppers Now Say Return Fraud Is OK
Why permissive return policies are backfiring: 45% of shoppers now see return fraud as acceptable, and holiday returns hit 17%.
How a Love-Letter Ad Earned 2.7M Views
A down-ballot Minnesota ad skipped attack lines, told a story of home, and pulled at least 2.7M views. Here's the identity-first psychology…
Campus Activewear turns the Sunday work call into brand strategy
Campus Activewear's new Vicky Kaushal campaign turns the Sunday work call into brand territory, backed by a refreshed identity and a cultural…
76% Blame Global Conflict for Cost-of-Living Pain
Ipsos's ninth Cost of Living Monitor shows 76% blame conflict for rising prices and 70% expect higher energy bills. Here's how brands…
Jio Story: How Local Voices Became India’s Shared Moments
Jio Story: Village video calls, hostel hotspots and festival reels show how local voices turned connectivity into shared memory.
62% now prefer being hard to influence to being influencers
TBWA Backslash finds 62% would rather resist influence than become influencers, and 75% doubt viral content is authentic. Trust beats reach.