Year: <span>2026</span>
The Village Call That Became India’s Shared Screen
Village-to-city video calls, hostel streaming nights and festival reels show how India turned cheaper data into shared local rituals.
Lenovo’s Broadway tablet ad bets on song over specs
A musical ad for the Idea Tab Pro Gen 2 hides the spec sheet inside a Broadway number. It's fun, but does…
ZOYA’s Her Again Woos Women Over 40 With Spice-Led Nostalgia
Tata's ZOYA and TBWA\Lintas use spice-led nostalgia and Anoushka Shankar to speak to women in their 40s and 50s, a group luxury…
Jio Story: After 2016, India Split Into Four Data Selves
India's data decade created four behavioural types: the Data Saver, Midnight Binger, Hotspot Hero and Reel Royalty. Here's how to read them.
Surf Excel Daag Acche Hain: The Psychology of the Stain
Surf Excel's Daag Acche Hain reframed stains as proof of childhood. Here's the behavioural science behind the ad that changed detergent marketing.
Country Delight puts 140 quality checks behind Rishab Shetty
Country Delight's Rishab Shetty campaign turns 140-plus daily quality checks and 4°C cold-chain details into a trust-driven brand story.
Shared Screens Made Jio Pop Culture a Group Ritual
Cricket huddles, finale nights and wedding reels show how one connection turned streaming into shared ritual and why marketers should watch the…
Why Madewell’s NYPL Book Girl tee sold out in 20 minutes
When reading becomes niche, bookish merch turns into identity. Madewell's NYPL Book Girl tee sold out in 20 minutes—here's the psychology.
Why the Dal Question Is Jio’s Real AI Demo
A mother asking AI for a dal recipe shows how 5G, cloud and AI become habits. The future is not infrastructure; it's…
Bosch’s Kitchen Up Sells Progress, Not Kitchen Specs
Bosch Home Appliances launches Kitchen Up with Vikrant Massey, using his personal journey to sell built-in kitchens, not specs.
Why FMCG brands stall between ₹100 and ₹400 crore
FMCG veteran Suresh Ramachandran's new book gives founders a four-step SURE framework for scaling beyond the ₹100–400 crore stage.
Kirana to Cloud: The Shop’s Memory Goes Digital
The khata was a memory device. As kiranas move to the cloud, the shop's recall changes, and so does the customer relationship.