Year: <span>2026</span>
JK Cement’s ₹394 cr paint bet is a trust transfer play
JK Cement followed its putty customer to the paint counter and used the MaxX umbrella to hit ₹394 cr in paint revenue.…
Fossil puts royal heritage behind its premium push
Fossil names Jaipur's Sawai Padmanabh Singh as global ambassador for its Signature Collection, using heritage to push premium watches.
Village Calls to Hostel Wi-Fi: Jio’s Local Voice Layer
Why village-to-city video calls, hostel Wi-Fi rituals and festival feeds made Jio feel less like a network and more like a shared…
What Kind of Data Person Did Jio’s Decade Create?
The Data Saver, Midnight Binger, Hotspot Hero and Reel Royalty are more than memes: they reveal the psychology behind India's data decade.
Air France’s Eiffel Tower ad and the psychology of elegance
Air France returns to French TV on 8 March 2026 with a campaign built on 'Elegance is a journey.' Here's the behavioural…
Jio Story: The One-Phone Crowd and Shared Attention
A cricket huddle, a web-series finale, a wedding-season reel: when one connection becomes a crowd, attention turns social. Here is the psychology.
When Mummy Asks AI for Dal, 5G and Cloud Go Quiet
When mummy asks AI for a dal recipe, 5G, cloud and AI become ordinary. A look at Jio's everyday technology shift through…
Nike turns finisher medals into everyday jewellery
Nike's 2026 After Dark Tour medal turns a finisher's keepsake into a necklace, bracelet or keychain—and a daily brand touchpoint.
ROYCE’ Bets Rs 3,195 on Thoughtful Diwali Gifting
ROYCE' turns familiar Diwali moments surreal for a limited gift collection starting at Rs 3,195, putting recipient taste ahead of the occasion.
Kirana to Cloud: The Shop’s Second Memory
The khata book was the kirana's original CRM. As small shops move to digital tools, memory shifts from person to cloud, and…
Titan’s Zoya chases ₹500 crore without losing exclusivity
Titan's luxury label Zoya targets ₹500 crore by FY27 on 30% brand growth. Can it scale without diluting the exclusivity that makes…
Jio Story: The Everyday Habit Loop Data Now Powers
UPI at the chai stall, a study call, maps on a road trip—how data became the invisible cue, routine and reward of…