Year: <span>2026</span>
Nerolac remixes its 1990 jingle for young buyers
Kansai Nerolac refreshed its 1990 jingle with Yashraj Mukhate for Diwali. Here is what the remix says about sonic branding and young…
Jio Story: Three Everyday Utilities Explain India’s Data Decade
Three ordinary moments—UPI at the chai stall, a study video call, maps on a road trip—show how data became India's quiet utility…
Video commerce could add $25 bn to India’s GMV by 2030
Creator-led video is turning reels into storefronts in India. Inside the live commerce and shoppable-clip push from Amazon, Flipkart, Myntra and Meesho.
Jio Story: The Moment Data Stopped Being the Story
The saver, binger, kirana owner, creator and Dadi reveal the real shift: India stopped asking what data costs and started living in…
Festive Quick Commerce Is a Stocking Test—One Brand Is 80% Ready
Quick commerce is becoming a festive gifting channel, but brands differ on stock readiness. Here's why dark-store availability is the new conversion…
Lenovo turns a tablet launch into Broadway theatre
Lenovo India's #DamnTheOdds turns the Idea Tab Pro Gen 2 into a Broadway musical. Here's the psychology behind the theatre-tech pitch.
Godrej Tests Microdramas as 1 in 2 Watch Daily
Godrej Enterprises Group is running an eight-episode Instagram microdrama to see if serialised stories can lift brand consideration, not just views.
Collective Nostalgia: The Real Legacy of India’s 2016 Data Moment
The 2016 data moment lives on as a shared memory, not a tariff. Here's why 'my first video call home' became collective…
Why 40% of Indian shoppers are looking past logos
Indian premium buyers are moving past logos to fabric, fit and repeat value. Here is what quiet premium means for brand strategy.
Jio Story: The Welcome Offer Reset India’s Reference Point
Jio's 2016 Welcome Offer did more than give away data. It reset India's mental benchmark for what data should feel like—and left…
Only 9% of shoppers buy where AI search begins
New survey data shows AI is winning discovery but not purchase: 16% start product search on ChatGPT while only 9% buy there.…
Jio Story: The Data Anxiety That Quietly Disappeared
How India moved from rationing megabytes to living inside always-on data, and what that reveals about habits, defaults and shared moments.