Tag: <span>social proof</span>
How WorkSafe Victoria framed recovery as identity
A behaviour-change campaign reframes workplace injury recovery as shared identity work, using real stories and three simple verbs.
The Shared Screen Ritual That Makes Pop Culture Stick
Why the one-phone huddle, from cricket nights to wedding reels, is a consumer behaviour brands should build for, not just remember.
Why Overpricing Backfires: The Psychology of Listing Prices
Savills' latest research shows why sellers overprice in weak markets, how stale listings change buyer perception, and why pricing is psychology first.
Jio and the Psychology of the Shared Pop-Culture Screen
Cricket nights, finale pauses and wedding reels turned one connection into a shared stage. Here's the behavioural science behind the ritual.
TAFE Queensland bets on real stories to sell skills
TAFE Queensland's new brand platform uses 125+ real staff and students across 11 study areas to make practical training feel personal.
3M organic views give Long John Silver’s a real lift
An Instagram mukbang joke is giving Long John Silver's a real lift. Here's the consumer psychology behind the organic views—and the risk…
Lead India: The Times of India ad that sold leadership
The psychology behind The Times of India's 2007 Lead India campaign and how The Tree used social proof and identity to move…
La Trobe’s You’ll Change Ad: Why Observers Sell the Degree
La Trobe’s new brand campaign leaves students out of frame and lets an 86-year-old matriarch, aunties and an ex describe how study…
Throwback: The Psychology of Tata Salt’s Desh Ka Namak
Tata Salt turned a kitchen commodity into a badge of national trust. Here’s how identity, pride and behavioural science made the purchase…
ixigo’s sheep-headed ad exposes travel herd mentality
ixigo's latest film uses sheep-headed tourists to make social proof visible, positioning TARA as the way back to individual taste.
Stayfree Hands Boys the Period Conversation
Stayfree's Daughter's Day film puts a boy at the centre of a period conversation. Here's the peer-influence psychology behind normalising a taboo…
ixigo’s TARA ad turns holiday crowd-following into sheep
ixigo's new TARA film uses sheep-headed tourists to show how heavily travellers lean on popular choices—and nudges marketers toward preference-led discovery.