Tag: <span>social proof</span>
Bonkers Corner Turns Counterfeits Into a Brand Flex
Bonkers Corner's Counterfeit Conundrum turns street-side knock-offs into social proof, using contrast and loss aversion to sell the original.
How Nearly 1,000 Creators Drove 440M Views for Flipkart, POCO
Flipkart and POCO swapped banner-led Diwali ads for nearly 1,000 niche creators, building viral reach plus retail and tech trust to cross…
Truce Halloween 5: The Thank-You Ad That Built a Ritual
Truce Halloween 5 turns a thank-you into a 250-ghoul ritual. Here's the psychology behind why the annual event keeps earning shares.
Deconstruct narrows 6,000 oily-skin sign-ups to 10 faces
Deconstruct's 'Oily Skin Tested' turns 6,000 registrations into 10 real-world serum trials for oily skin, with texture as the selling point.
Fevicol’s Dum Lagaake Haisha: The Ad That Made Glue Cultural
How Fevicol's Dum Lagaake Haisha used effort, social proof, and an earworm to turn an adhesive into an Indian cultural truth.
The psychology of Rajnigandha’s community Diwali ad
How Rajnigandha’s Diwali film uses shared rituals, social proof and rosy retrospection to sell belonging over product features.
Westpac NZ gives Kiwis’ money worries a voice
Westpac NZ's Collective Thought turns unspoken money anxiety into a visible, shared presence. Here's the psychology behind the cloud-thought idea.
OLAY rewrites ageing, one search result at a time
OLAY's Rewrite the Signs of Ageing uses AI search results and survey data to reframe ageing as confidence, wisdom and earned strength.
The Psychology Behind RACV’s As It Should Be
RACV and Special use potholes, blocked toilets and one locked-off shot to make insurance feel human. Here's the psychology behind it.
14 WhatsApp groups now outweigh TRP in festive India
With the average Indian in 14 WhatsApp groups, festive shoppers trust group recommendations over TV ratings. Here's how WRP changes brand strategy.
BGMI’s Collector films turn a game rank into family pride
How BGMI and Dentsu Creative Isobar use 80s Bollywood nostalgia and social proof to turn a Collection Level into a status symbol.
$300M TikTok sleep brand makes Target debut
Target is putting a TikTok-born sleep brand with a $300M second-year run rate in 550 stores to revive its falling home category.