Tag: <span>pricing</span>
Global Consumer Confidence Climbs for Third Straight Month
Ipsos' July 2026 index rises 1.1 points to 49.0, with India leading at 67.1. Here's the psychology behind the third straight gain…
Swiggy’s Noice Bet: The Psychology Behind Own Brands
Swiggy’s Noice has reached 46 categories, 380 SKUs, and one in ten Instamart baskets. Here’s the behavioural strategy behind the quick-commerce own…
What Apple’s iPhone Duo Teaches About Brand Innovation
Apple's $1,999 foldable iPhone Duo is more than a pricing story. Innovation without marketing is a secret—here are seven rules for brand…
India’s Gen Z Now Drives 43% of Consumption Spending
India's 377 million Gen Zs already steer $860 billion of spending, and most of it isn't their own money. What that means…
Why Usage Rights Are Inflating Creator Pricing
Usage rights, not the post fee, are the real cost driver in creator deals. Here's the psychology behind the ambiguity — and…