Tag: <span>pricing</span>
Cybertruck ends at 8% of Musk’s promised sales
Tesla is ending the Cybertruck after a bold launch price, design flaws and recalls turned interest into distrust. Here are the branding…
Slovic hits Rs 300 crore run rate selling gyms for the home
How a Rs 300 dumbbell set became the entry point to a nearly Rs 300 crore fitness brand for beginners, women and…
Titan’s Zoya chases ₹500 crore without losing exclusivity
Titan's luxury label Zoya targets ₹500 crore by FY27 on 30% brand growth. Can it scale without diluting the exclusivity that makes…
The $681.3M psychology behind pop-star residencies
Why Harry Styles, Usher and Adele are betting on destination shows—and what the format reveals about scarcity, status and fan economics.
Festive electronics prices rise 5-8%: a pricing psychology test
Indian appliance brands are raising AC, TV and washing machine prices 5-8% from October 1. Here's why old-price inventory and festive demand…
Swiss Beauty Select Targets Rs 100 Crore in Premium Push
Swiss Beauty Select aims to double revenue to Rs 70 crore, then Rs 100 crore, as premiumisation and channel mix reshape its…
Global Consumer Confidence Climbs for Third Straight Month
Ipsos' July 2026 index rises 1.1 points to 49.0, with India leading at 67.1. Here's the psychology behind the third straight gain…
Swiggy’s Noice Bet: The Psychology Behind Own Brands
Swiggy’s Noice has reached 46 categories, 380 SKUs, and one in ten Instamart baskets. Here’s the behavioural strategy behind the quick-commerce own…
What Apple’s iPhone Duo Teaches About Brand Innovation
Apple's $1,999 foldable iPhone Duo is more than a pricing story. Innovation without marketing is a secret—here are seven rules for brand…
India’s Gen Z Now Drives 43% of Consumption Spending
India's 377 million Gen Zs already steer $860 billion of spending, and most of it isn't their own money. What that means…
Why Usage Rights Are Inflating Creator Pricing
Usage rights, not the post fee, are the real cost driver in creator deals. Here's the psychology behind the ambiguity — and…