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Marketing Mentalist
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Tag: <span>inflation</span>

India spirits growth cools to 4.6% from 6.4% as mass lags
Consumer Behaviour

India spirits growth slows to 4.6% from 6.4% as mass lags

India's spirits growth slowed to 4.6% in the September quarter from 6.4%. Premium grew 5.7% while mass lagged at 3.7% as inflation…

2 min read
Premium beer up 38% as India's drinkers split three ways
Consumer Behaviour

Premium beer up 38% as India’s drinkers split three ways

Premium beer and spirits are surging, but United Spirits sees wallet fatigue at the lower end. What a three-speed liquor market means…

2 min read
76% Blame Global Conflict for Cost-of-Living Pain
Consumer Behaviour

76% Blame Global Conflict for Cost-of-Living Pain

Ipsos's ninth Cost of Living Monitor shows 76% blame conflict for rising prices and 70% expect higher energy bills. Here's how brands…

3 min read
Only 12% expect a pay rise that beats inflation
Consumer Behaviour

Only 12% expect pay to beat inflation in 2023

Ipsos's 36-country study finds only 12% expect an inflation-beating pay rise, while 7 in 10 expect higher bills—changing how people buy.

2 min read
Gold volume fell 25%, festive value rose 30-35%
Consumer Behaviour

Dussehra Gold Volumes Fell 25% While Values Rose 30-35%

A Langoor and Quilt.AI study finds Dussehra shoppers kept rituals but shrank the purchase: gold volume fell 25% while value rose 30-35%.

3 min read
Festive gold volumes fell 25% as shoppers went compact
Consumer Behaviour

Festive gold volumes fell 25% as buyers went compact

A study across four metros shows how Indian consumers kept Dussehra rituals alive while shrinking gold purchases amid record prices.

2 min read
Why Indian shoppers are postponing, not cancelling
Consumer Behaviour

Inflation Bites as Shoppers Count Every Penny

Urban spending fell 4% and rural grocery dropped 5% as Indian shoppers protect essentials and postpone impulse buys. Here's what marketers should…

2 min read
Festive price hikes test the discount-season anchor
Pricing Psychology

Festive electronics prices rise 5-8%: a pricing psychology test

Indian appliance brands are raising AC, TV and washing machine prices 5-8% from October 1. Here's why old-price inventory and festive demand…

3 min read
Why anxious consumers cut back and what brands can do
Consumer Behaviour

What France’s Anxious Shoppers Reveal About Consumer Psychology

French shoppers are splitting steaks, skipping wine and watching prices. Here's what that anxiety reveals about consumer psychology.

3 min read