Tag: <span>Indian Brands</span>
What Somany’s Brand Refresh Teaches About Durable Positioning
Somany's shift from a celebrity tagline to an architect-focused identity shows how brands stretch across emotional and technical buying jobs.
Why Hyundai’s Sheetal Devi Signing Is Smart Brand Psychology
Hyundai Motor India has named para archer Sheetal Devi its brand ambassador. The real lesson is in how earned, long-term endorsements build…
JK Cement’s Paint Play: Trust Transfer as Brand Strategy
JK Cement is using putty and white cement trust to sell paint. A look at premiumisation, trust transfer and the psychology of…