Tag: <span>Indian Brands</span>
Diwali 2026 ads trade formula for emotional connection
From Myntra's queer love story to Amazon's sibling nostalgia, Diwali 2026 campaigns use emotional truth instead of festive cliches. Here's what to…
Bisleri’s classic ad: how the brand defended its own name
The psychology behind Bisleri’s classic ad: how it protected a brand name from becoming generic and made checking the label a smart…
What Somany’s Brand Refresh Teaches About Durable Positioning
Somany's shift from a celebrity tagline to an architect-focused identity shows how brands stretch across emotional and technical buying jobs.
Why Hyundai’s Sheetal Devi Signing Is Smart Brand Psychology
Hyundai Motor India has named para archer Sheetal Devi its brand ambassador. The real lesson is in how earned, long-term endorsements build…
JK Cement’s Paint Play: Trust Transfer as Brand Strategy
JK Cement is using putty and white cement trust to sell paint. A look at premiumisation, trust transfer and the psychology of…