Tag: <span>India marketing</span>
The Psychology of an Ad: Whisper India’s Touch the Pickle
A 2014 Whisper India film made a jar of pickle a symbol of defiance. Here are the behavioural levers that made the…
870M Indians Access Indic Content—Make Regional Strategic
Why reach without relevance fails in India's multilingual market, and why regional creators must join strategy before the national creative is locked.
JK Tyre lifts 16-inch+ mix to about 30%—distribution is the brand
JK Tyre lifted its 16-inch+ passenger tyre mix from 10% to about 30% by pairing national reach with 800 Google-listed shops and…
Savlon’s Chalk Sticks: When Handwashing Became a Classroom Ritual
How Savlon and Ogilvy turned chalk dust into soap in Indian classrooms, making handwashing a habit through design instead of fear.
Jio Story: 170 Days That Taught Marketers a New Rule
In 2016, Jio's Welcome Offer didn't just cut prices. It reset India's data expectations and gave marketers a new rule for behaviour…
Navratri Ads Tap Festive Rituals to Make Brands Familiar
Why brands like Baskin Robbins, Dulux and Havmor are borrowing dandiya, colour and protection rituals to make themselves instantly familiar.
Data Saver, Binger, Kirana, Creator and Dadi’s First Call
One network, five user modes: what Jio's everyday data saver, binger, kirana, creator and Dadi reveal about buying psychology.
How Jio’s Welcome Offer Rewired Data Expectations
The 2016 launch offer didn't just give data; it reset India's reference point for what connectivity should feel like—and marketers still study…
Thanda Matlab Coca-Cola: The Psychology of Owning a Word
How a 2002 Coca-Cola India campaign used a familiar Hindi word, a film star, and cognitive fluency to make a global cola…
Meta Banks on Ranveer Singh to Make Smart Glasses Mainstream
Meta appoints Ranveer Singh as first India ambassador for Ray-Ban and Ray-Ban Meta. The brand play: sell identity first, specs later.
Kuchh Meetha Ho Jaye: The Ad That Made Cadbury a Ritual
How Cadbury Dairy Milk's 2004 'Kuchh Meetha Ho Jaye' reframed chocolate as India's everyday celebration sweet.
The Advertising Club’s re-election is a masterclass in continuity
Re-elected for a second term, Dheeraj Sinha is doubling down on change with continuity at The Advertising Club. Here's the branding lesson.