Tag: <span>India marketing</span>
Why Gen Z Can’t Recall Ads: The Psychology Behind the Shift
TV's share of ad spends fell from 39.2% to about 21%, digital rose to 44%+. What the shift means for brand recall,…
When Legacy Brands Outsource D2C, Who Owns the Consumer?
Colgate-Palmolive handed Palmolive's D2C business to Bombay Shaving Company. The real question for brands: how much of the consumer relationship can you…
India’s QSR Boom: Why Reference Points Now Set the Menu
India's QSR market is heading to USD 30-38 billion, but the real shift is psychological: diners now judge local food against global…
SBI Life’s Para-Sport Bet: Meaning Over Media Metrics
SBI Life is deepening its para-sport association and refusing to judge it on reach or ROI. Here's the brand psychology behind that…
Hyundai India’s 20% Women Executive Target Is Brand Strategy
Hyundai India wants women in 20% of executive roles by 2030, up from 8%. Why this talent target is really an employer…
Why Finolex Markets to Plumbers, Not Homeowners
Finolex built its pipe brand around plumbers, not homeowners. Here's the psychology behind marketing an invisible product through a trusted intermediary.
Uniqlo India Bets on Brand Over Performance Marketing
Uniqlo India's marketing director says brand awareness sits near 59%. Here's why the retailer is choosing relevance over CPM, and what marketers…
Why B2B Buyers Are Just As Emotional As Shoppers
An auto industry brand chief argues component makers should borrow FMCG's loyalty playbook. The psychology behind why procurement decisions are pre-decided.