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Marketing Mentalist
Marketing Mentalist
Campaign archive

Tag: <span>D2C</span>

Slovic built a Rs 300 crore brand by selling the gym at home
Consumer Behaviour

Slovic hits Rs 300 crore run rate selling gyms for the home

How a Rs 300 dumbbell set became the entry point to a nearly Rs 300 crore fitness brand for beginners, women and…

3 min read
New-age brands now hold 21.7% of India's kirana market
Consumer Behaviour

Gen Z brands take 21.7% of India’s kirana market

New-age consumer brands grabbed 21.7% of India's kirana market in H1 FY27, up from 14.8%. The distribution moat is cracking—here's what it…

2 min read
Karwa Chauth D2C sales climb 64% beyond the North
Consumer Behaviour

Karwa Chauth D2C Sales Rise 64% as Demand Spreads Beyond North

GoKwik network data shows Karwa Chauth D2C sales up 64% in six days, with festival-labelled demand spreading beyond the North and buyers…

2 min read
Myntra's festive orders nearly 2X as non-metros surge
Consumer Behaviour

Myntra’s festive orders nearly 2X as non-metros surge

Myntra's Big Fashion Festival saw order volumes nearly double, with new non-metro customers up 74% and M-Now orders up 2.6x. Here's what…

2 min read
D2C brands target 30% festive growth as baskets shrink
Consumer Behaviour

D2C brands chase 30% festive growth as baskets shrink

D2C brands target 30% festive growth even as acquisition costs climb 15-20%, orders rise faster than order value, and shoppers buy fewer…

3 min read
Why EDT's Rs 1,000 crore ARR target is a search-psychology play
Consumer Behaviour

EDT’s Rs 1,000 crore ARR plan is a search-psychology play

EDT targets Rs 1,000 crore ARR in five years by turning branded search into demand. Here's the consumer psychology behind its D2C…

2 min read
Marico Wants Half Its Revenue From New Brands by FY30
Branding

Marico Wants Half Its Revenue From New Brands by FY30

Marico's premium and digital brands hit 37% of revenue in FY26, up from 27% in FY20. Its acquisition playbook aims for 50%…

2 min read
Consumers buy aspirations, not categories
Consumer Behaviour

Consumers are aspiration-led, not category-led: Super.money

Super.money CTO Kaushik Mukherjee on why consumers buy around aspirations and brand affinity, and what that means for segmentation and loyalty.

3 min read
What India's D2C brands teach us about loyalty and scale
Branding

India’s D2C revolution: what actually builds brand loyalty

An eight-part Forbes India-DTDC podcast series shows why repeat orders, omnichannel access and logistics now define India's next consumer brands.

2 min read
The Souled Store's Community-First Brand Playbook
Branding

The Souled Store Shows How Fandom Becomes a Brand Moat

How licensed IP, digital community and themed stores took The Souled Store to ₹492 crore revenue while profit fell 38% in FY25.

2 min read
Swiss Beauty Select's Rs 100 Crore Premium Play
Branding

Swiss Beauty Select Targets Rs 100 Crore in Premium Push

Swiss Beauty Select aims to double revenue to Rs 70 crore, then Rs 100 crore, as premiumisation and channel mix reshape its…

3 min read
Why Nykaa and L'Oréal are backing indie beauty, not buying it
Branding

Nykaa and L’Oréal BOLD bet on India’s indie beauty founders

Why two beauty giants are taking minority stakes in emerging Indian brands instead of buying them outright — and what founders can…

2 min read