Tag: <span>consumer trust</span>
14 WhatsApp groups now outweigh TRP in festive India
With the average Indian in 14 WhatsApp groups, festive shoppers trust group recommendations over TV ratings. Here's how WRP changes brand strategy.
Diwali 2026: Trust Is the Real UX Problem
Diwali 2026's shorter rush brings millions of first-time shoppers online. Brands that convert place trust cues where doubt actually appears.
Acer turns Akshay Kumar into luggage co-creator
Acer is moving Akshay Kumar from brand endorser to product co-creator for its luggage line. Here is what that signals for credibility.
Dreame must close the 1% conviction gap in India
Dreame has grown its India category share from 5% to nearly 30%, but robot vacuums still sit around 1% penetration. The real…
Why Big Tech is cutewashing its AI agents
GrokBot, Meta's Muse and OpenAI's dots all arrived with friendly mascots. Here's why Big Tech bets on cuteness to build trust, and…
A 10-Year Licence and a Two-Name Brand System
Signify India kept Philips on products while building a separate corporate name. What the dual-brand play teaches marketers about licensed trust and…
Nike’s Bengaluru Campus by FY28 Is a Long-Term India Bet
Nike plans a Bengaluru campus by FY28, turning India into a structural brand commitment. Here's what physical presence says to buyers.
Why Brands Are Choosing Creators Over Influencers
From a $2M sales day at Favorite Daughter to Bob's Discount Furniture's 50% jump in organic reach, creator-led content is outperforming influencer…
Why OpenAI Gave Its AI Agents a Cast of Friendly Mascots
OpenAI's dots agents debut with kid-show mascots. The friendly characters are a calculated move to lower fear of autonomous AI.
ASCI’s AI ad labelling rules: what marketers must disclose
India's ad watchdog has set a materiality test for AI-generated ads. Here's when synthetic content must carry a label and what stays…
ASCI’s New AI Ad Labelling Rules: What Marketers Need to Know
India's ad watchdog has issued guidelines on labelling synthetic content. Here's when AI needs a disclosure and what it means for trust.
Brand A.I. Has a Trust Deficit—and It’s a Branding Problem
Only 8% of US consumers would trust Meta with their passwords. When promises outpace proof, Brand A.I. faces a classic branding crisis.