Tag: <span>consumer trust</span>
Why Life Insurance Marketing Is a Trust Game, Not a Volume Game
Nitin Mehta, Bharti AXA Life's marketing and distribution head, explains why being understood matters more than being heard in trust-led categories.
Madhuri Dixit Is the New Face of Madhusudan Frozen
Madhusudan Frozen has signed Madhuri Dixit for two years. Here's why a familiar face matters when a dairy brand extends into frozen…
Why AI Personalisation Still Needs a Human Touch in Insurance
Why more insurance choices leave buyers less confident, and why AI personalisation still needs human trust to close the decision gap.
Reddit Is the AI Recommendation Engine Brands Keep Getting Wrong
Brands are chasing Reddit as AI recommendations cite it most. But promotional tactics get them banned. The answer is contribution, not selling.
What India’s New E-commerce Rules Mean for Discount Psychology
India's new e-commerce rules redefine the 30-day reference price and sponsored-listing transparency. Here's what it means for discount-led strategy.
Fake feminism fails: what the Novig ad teaches brands
A sports prediction brand's Sydney Sweeney ad sparked athlete backlash. The psychology of why borrowed empowerment creates an authenticity gap.
D2C Brands Are Measuring Influence With the Wrong Ruler
Why judging creators on sales alone misses their real job: trust and consideration. Watch branded search and depth ratios instead of raw…
What flydubai’s brand chief signals about reputation-led growth
Siddhartha Butalia moves from Tata Group to flydubai to lead brand and comms amid rapid fleet and network expansion.
Why Consumers Are Fighting Back Against Lost Agency
From surveillance pricing to AI comparison tools, consumers are demanding more control. Here's how brands can return agency and win trust.
Consumers Forgive Average Ads, Not Poor Products
HUL's Rajneet Kohli says consumers forgive average ads but not poor products. Here are the shifts reshaping India's food and beverage market.
The Psychology Behind Molson Coors’ 4x Creator Engagement
Molson Coors rewired approvals and briefs for creator speed—then engagement quadrupled. Here's the psychology behind why looser control works.
Digiday Tech Awards Finalists Signal a Shift in How We Discover
ShopMy, Google and WordPress VIP made the Digiday Technology Awards shortlist. The real story: discovery, trust and attention are being rewired.