Tag: <span>brand storytelling</span>
How DBS Bank India got 30M views with B2B comedy
DBS Bank India turned tax payments, trade finance and scam awareness into family comedy, earning 30 million views and 81% view-through rate.
Jio Story: 5G, Cloud and the Dal Question at Home
5G, cloud and AI stop feeling distant when Mummy asks for a dal recipe. The psychology of making future tech feel like…
Candyman turns Halloween fear into Desi togetherness
Candyman's 'A Desi Halloween' flips a tired horror trope - fear as a reason to connect - and turns a global ritual…
Parachute Advansed Gold sells girlhood, not hair oil
Marico's new Parachute Advansed Gold film uses coastal Andhra traditions, braids and friendship to sell girlhood, memory and emotion instead of hair…
The Psychology Behind Because Someone Said Yes
A child's ordinary milestones hide a quiet reveal: a foster family was there all along. The psychology behind the trust's new recruitment…
Tissot makes 1853 feel like a gift
Tissot's festive film turns its 1853 founding into a train journey through product firsts. Here's what it teaches about heritage storytelling.
Jio Story: When My First Video Call Became Ours
Why the Jio data moment and 'my first video call home' became collective nostalgia—and what shared memories teach brands.
Why Supertails put a family under the table this Diwali
Supertails’ #NoBangDiwali film swaps humans and pets, using humour to make viewers feel how fireworks change Diwali for animals.
The Village Call That Became India’s Shared Screen
Village-to-city video calls, hostel streaming nights and festival reels show how India turned cheaper data into shared local rituals.
Bosch’s Kitchen Up Sells Progress, Not Kitchen Specs
Bosch Home Appliances launches Kitchen Up with Vikrant Massey, using his personal journey to sell built-in kitchens, not specs.
How a Love-Letter Ad Earned 2.7M Views
A down-ballot Minnesota ad skipped attack lines, told a story of home, and pulled at least 2.7M views. Here's the identity-first psychology…
Jio Story: The Emotional Jobs Inside a Connection
The data saver, midnight binger, kirana owner, creator and Dadi on video show how a network became a set of emotional jobs,…