Tag: <span>brand storytelling</span>
Amazon’s Joy Delivered is a reciprocity masterclass
A cancelled flight, a chain of small kindnesses and a bag of gifts: how Amazon's 2026 Christmas ad turns gratitude into brand…
Tesco’s The Wrong Address turns a delivery mix-up into magic
How Tesco’s 2026 Christmas film uses a mistaken delivery, an old friendship and a familiar song to sell connection, not just groceries.
AI Can Build an Ad in 10 Minutes, But Not the Big Idea
At a live AI creative challenge, speed was the easy part. Leo India's winner trained his tools and kept the idea human—here…
How Spinny’s Manki Bhai series earned 16 million views
Spinny's six-episode series with Manki Vlogger passed 16 million views by turning a used-car purchase into character-led fiction. Here's what marketers can…
What Reliance Digital’s Diwali film teaches about memory marketing
A Diwali campaign that uses fading memories, old photographs and a grandfather's story shows how electronics brands can sell emotion, not just…
Helios Luxe signs John Abraham to sell watch stories
Helios Luxe signs John Abraham to narrate a phased campaign on luxury watch craftsmanship. Here is why storytelling earns the premium.
Doms’ festive ad gives children their own dreams
Doms' new festive film from Havas Creative India shows a family gift a girl ready-made career paths—until one gift hands the choice…
Anmol Biscuits’ Diwali film turns distance into a gift moment
Anmol Biscuits' 'Rishton Ka Uphaar' film makes a son's absence the reason its Uphaar Box matters. Here's the psychology behind the campaign.
CSR Comms Now Measures Behaviour Change, Not Reach
CSR communication is shifting from awareness to behaviour change. Here's what brand and marketing leaders can borrow from the next frontier.
Dabur Real’s Diwali ad puts friendship before the product
Dabur Real’s Diwali film leads with a child’s act of friendship rather than the pack, a lesson in emotional branding and festive…
The Psychology Behind Contiki’s On Contiki Micro-Drama
Contiki's GO WANDER launch swaps brochure ads for a Gracie Otto-directed micro-drama. Here's the psychology that makes it spread.
Jio IPO: a 95-minute record and a trust-first promise
Akash Ambani's listing speech turned a 95-minute record into a brand promise, mapping the next decade to AI, cloud and satellite.