Tag: <span>brand recall</span>
HP’s Diwali Film Earns Admiration, Not Brand Recall
HP's Lights of Change spotlights six Indian innovations. The elevation lands, but the brand's role stays abstract. A behavioural critique.
Hyundai tests 2.5-minute microdramas to lift recall
Hyundai teams with Terribly Tiny Tales on six Diwali microdramas, then judges 15 days of recall, brand lift and sales impact among…
Embedded finance sells the product but hides the brand
Embedded finance makes buying cover frictionless, but customers rarely recall the insurer. Brands must build recall when another platform owns the sale.
Saif Ali Khan’s Ghee Prize Is Now a Brand Memory
How an unscripted KBC reaction over a two-year ghee supply became a meme, followed Saif Ali Khan to Instagram and resurfaced on…
Mentos Khao Dimaag Ki Batti Jalao: The Psychology of the Ad
A throwback to Mentos India's 'Dimaag Ki Batti Jalao' ad: how pattern interrupt and cognitive reframing made a mint feel like insight.
Thanda Matlab Coca-Cola: The Psychology of Owning a Word
How a 2002 Coca-Cola India campaign used a familiar Hindi word, a film star, and cognitive fluency to make a global cola…
Gandhi: India’s Strongest Brand Recall
An analysis of why Gandhi became an unmatched brand without a campaign, and what marketers can learn from living values instead of…
The Psychology Behind Tata Sky’s Jhingalala Jingle
A mid-2000s DTH launch turned installation into a cultural catchphrase. Here are the behavioural levers that made Jhingalala impossible to forget.
Rungta Steel’s SRK-Alia-Ranbir ad parodies TMT category
Rungta Steel's new TVC with SRK, Alia and Ranbir parodies TMT advertising conventions instead of films to make strength claims memorable.
The Psychology of the Ad: Asian Paints’ Har Ghar Kuch Kehta Hai
How Asian Paints turned a paint ad into an emotional story about home and belonging—and why Har Ghar Kuch Kehta Hai still…
Why Gen Z Can’t Recall Ads: The Psychology Behind the Shift
TV's share of ad spends fell from 39.2% to about 21%, digital rose to 44%+. What the shift means for brand recall,…
The Napkin Test: When Packaging Becomes a Brand Asset
Good packaging wins the shelf. Great packaging escapes it. A designer's four-bucket framework — and the napkin test that separates assets from…