Tag: <span>brand purpose</span>
The Psychology of an Ad: Whisper India’s Touch the Pickle
A 2014 Whisper India film made a jar of pickle a symbol of defiance. Here are the behavioural levers that made the…
Vicks India Touch of Care: The Psychology of the Ad
How Vicks India's 2017 Touch of Care used one real story, shared identity and narrative transportation to make a cold remedy feel…
Sabhyata’s Diwali Film Questions Who Gets a Home
Sabhyata's Ghar Aayi Lakshmi uses Diwali ritual to challenge the 'families only' rental rule. Here's the brand strategy behind it.
SBI Life’s Anokhe Heere turns para-athletes into diamonds
SBI Life's Anokhe Heere follows a boy who hunts for diamonds in junk and finds value in Indian para-athletes. Here is the…
Hyundai’s Samarth: from sympathy to systems for 26.8M
Hyundai's Samarth initiative moved 26.8 million Indians with disabilities from sympathy to systems — and built long-term brand equity along the way.
53% of adults are moving too little, ASICS finds
ASICS' Human Nature documentary reframes inactivity with a conservation-style metric—and positions 15 minutes of movement as the mental health fix.
Valkyries’ $100M sponsor pitch: mission meets capital
A two-year-old WNBA team became the first women’s sports team to hit $100 million in annual revenue. Here’s the sponsor pitch behind…
Vicks Touch of Care: The ad that made care a brand moat
How Vicks used narrative transportation, identity signalling and an emotional halo to make a vapour rub part of India’s conversation on care.
How a 3-Month Pause Restored Magnolia’s Purpose
Joanna Gaines says Magnolia stopped seeing its vision after nearly 25 years. A costly three-month pause helped the founders recover the brand's…
How Lifebuoy turned handwashing into a survival ritual
The behavioural science behind Lifebuoy's Help a Child Reach 5 campaign: story, social proof and ritual that made handwashing feel personal.
The Psychology of Always #LikeAGirl: Reframing a Putdown
How a 2014 Always ad turned a schoolyard taunt into a confidence insight using reframing, stereotype threat and identity affirmation.
YES BANK’s Team India push and the art of borrowed equity
YES BANK extends its IOA partnership to four 2026 events and launches a seven-language, 25-plus-channel Team India campaign. Here's the brand logic.