Category: <span>Branding</span>
Blissclub’s Off The Clock trades performance for identity
Blissclub introduces BareButter with Off The Clock, a menswear campaign that reframes men beyond work and performance. Why identity-led positioning works.
How The Body Shop Made Jasmine a Diwali Brand Code
The Body Shop India’s Diwali campaign uses jasmine as a familiar cultural code for self-care and gifting. Here’s why that strategy works.
Yes Bank Turns Team India Pride Into Brand Equity
Yes Bank's Asian Games 2026 campaign shows how borrowed equity and national pride can give a bank a share of Team India's…
NIVIA turns India’s football jersey into a lifestyle product
NIVIA Sports unveiled India’s official football jersey with a campaign positioning it as performance wear, everyday apparel and a collectible.
Hire for intent: how Epic Content makes brands sound human
Epic Content founders Prianka and Ajay reflect on ten years of replacing corporate jargon with human stories—and what CMOs should hire for.
A Brand Is Character at Scale: What a Zen Monk Teaches Marketers
Fast Company finds a Zen teacher, a broker and a musician landed on the same idea: a brand is character at scale,…
Why Brands Are Racing to Sign 15-Year-Old Vaibhav Sooryavanshi
The psychology behind the rush to sign a teenage cricket star: attention, herd behaviour and the cost of betting early.
Star Health turns a claim every 8 seconds into brand trust
Star Health's new campaign centres on one claim settled every eight seconds, turning claims support into a national trust message for India.
What Defender Journeys Teaches About Premium Experience Design
Defender Journeys' fourth edition shows how premium brands use effort, contrast and small groups to turn a self-drive route into a brand…
Clinic Plus Flips Its Mother-Daughter Story for Daughters’ Day
Clinic Plus's Daughters' Day film reverses its long-running #MeriBetiStrong platform: the daughter becomes the mother's anchor. Here's why the shift works.
What Paramount-WBD Rebrand Churn Teaches Brands
Frequent logo overhauls at Paramount and Warner Bros. Discovery reveal how brand identity becomes shorthand for strategic instability.
Cashfree Uses Soan Papdi to Challenge Default Payment Gateways
Cashfree’s festive campaign uses the familiar soan papdi joke to challenge default payment gateway choices and introduce its new AI-native identity.